Where is the line between paid and free?

"I wonder what the line between paid and free value really is?"

This thought suddenly came up today while I was having a meeting with a friend about future plans.

The difference between paid and free... when you work in a business that deals with information, you sometimes find yourself wondering what that difference really is.

This time, I personally thought about the "difference between paid and free".

I thought about what kind of information is truly worth paying for.

In this day and age, information and knowledge themselves have no value.

It's just my personal opinion, but I don't think information has any inherent value to begin with.

For example, tips for Twitter or how to do list marketing—common topics like that are everywhere if you look for them, and in fact, highly capable people are generously writing that information on media for free.

In fact, people with a certain level of perspective know the "danger of putting a price on information," so many of them don't bother selling it for a fee (because the downside of damaging their reputation or losing trust is greater for someone who is active under their real name).

"90% of paid notes are trash," I've heard people say, and I don't think they're entirely wrong.

Even I think, "The information I put out isn't really worth paying for."

Even if I come up with various reasons like wanting people to take action or wanting them to read it seriously, honestly, I don't feel like selling information for a fee on a one-off basis.

(I did try releasing a paid note just to see, but while I could justify a small amount, I didn't feel like releasing many more.)

Knowledge and information that truly have paid-level value

However, it is also a fact that knowledge and information with paid-level value do exist, and I can definitely say that this video from recently is worth paying for.

(I participated in real-time.)

This is something where someone who has actually learned from their experience on Twitter with 60,000 (now over 70,000) followers is taking the time to explain it in a seminar, so this information is certainly worth paying for.

In the end, even if mere information or knowledge has no value,

if it is information accompanied by real-world experience gained over months or years, it might indeed be called paid-level information.

It's not just knowledge anyone can state, but "information that only you can provide"—I think that truly has value.

(I think it's significant that the seminar mentioned above had reproducibility, a track record, and a sense that the presenter was committed to fully conveying all knowledge to the customer. Overall, the information was of high value.)

If you want to provide paid value, should you be conscious of experience × time × knowledge?

I've been writing at length, but if you are going to create an online salon or paid content from now on,

Experience (what you learned from actual experience, sensory elements that have been accurately verbalized)
×
Time (direct Q&A, communication where energy is transmitted)
×
Knowledge (information that has a certain degree of reproducibility and novelty, and requires effort for the average person to access)

If you are conscious of these things, couldn't it become high-value content? That is what I think.

Conversely, without being conscious of these senses,

"Because others are selling information at high prices"

"Because people around me will buy it if I sell it at a high price"

or things like that,I would not recommend selling information with this mindset, at least to those with a "high perspective."

I don't deny selling content with the mindset mentioned above, and I fully understand that it is a fact that some people's lives change because of it, but,

even if you understand that, what you, who don't want to do it, should do is

"not to look for compromise materials to release the content you are planning to release as is"

but rather

"to increase the value of the content so that you yourself can release it with pride."

That is why.

It doesn't matter what others are doing.

In the very end,

"Is this content that I can sell with pride?"

After all, the line between paid and free might lie right here.