For those who 'don't want to sell.' The effort to communicate is necessary precisely so you don't have to sell.

"I don't want to sell."
I have heard these words many times.
And from talented, sincere professionals, at that.

It is true that many people feel resistance toward aggressive sales pitches.
Not wanting to be like that is a very natural feeling.

But I want you to stop and think for a moment.
If you say "I don't want to sell" and do nothing,
you will inevitably hit a wall someday.

That is the simple yet serious problem of "not being known in the first place".

Wait, aren't "communicating" and "selling" different things?

For example, suppose you are a skilled chef.
You are confident in your taste. You have many repeat customers.
But if no one knows your restaurant exists, customers won't come.

It is natural to think that.
But what is needed before that "if they came" is "getting them to know you."

Whether you are a labor and social security attorney, a tax accountant, or a counselor, it is the same.
No matter how capable you are, if you don't communicate it, it is the same as not existing.

That is why I want to say this:
Make an effort to communicate so that you don't have to sell.

Tips for the "effort to communicate" in daily life

I myself have always been someone who is "bad at selling."
I am so bad at sales pitches that it gives me the chills.
But as I continued to write about "my thoughts and initiatives" on note, newsletters, and X (formerly Twitter), changes started to happen little by little.

"I always read your posts."
"Your perspective is interesting."
"Could I consult with you once?"

I started being approached in ways like that.

In other words, the "effort to communicate" is also a process of building trust.
That is precisely why I think this:

A "question" that changes your perspective on how to communicate

This is where the "question" I value comes into play.

For example, try asking yourself this question:

• "Who do I want to tell what to?"

• "Whose problems does my work alleviate, and in what way?"

• "To begin with, why did I start this work in the first place?"

When you face these questions, what you "want to convey" naturally comes into view.
Once what you want to convey becomes clear, you shift from "selling" mode to "delivering" mode.

Communicating is about letting people know who you are.
Being known is the gateway to trust.

Communicating = Entrusting your credibility

Communicating means putting your expertise and thoughts into words and sharing them with the world.
It is also an "act of entrusting your credibility."

For example,

• "I value this way of thinking."

• "I do this work with this kind of passion."

• "In this situation, I think there are these options."

Such words can reach not only prospective clients but also future collaborators and supporters.

If you stay silent, nothing begins.
But by delivering just one word, you can enter someone's field of vision.
That is the first step in the effort to communicate.

Today's question

What is the reason you feel you "don't want to sell"?
Is it an aversion to "selling" itself?
Or are you simply unaccustomed to "communicating"?

"Am I making the effort to communicate?"

In the paid magazine 'Map of Questions,' I share perspectives to enhance your ability to articulate as a professional, centered on "questions as a compass." I deliver hints to change your perspective through everyday questions.

In the note membership "Questioning Skills Practice Lab | Labor and Social Security Attorney's Dialogue School," colleagues gather to practically hone their skills in communicating and questioning.