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Exhibition Review: MOA Museum of Art "Iwasa Matabei's World of Vivid Colors: Important Cultural Property 'The Tale of Joruri' Picture Scroll"

I visited the MOA Museum of Art for the first time, a place I had wanted to go to for a while. I will write my impressions of the entire museum and the exhibition (approx. 3,200 characters, approx. 50 photos).

In conclusion, it was amazing! I give it a 5-star rating. 1) The
location is pleasant and refreshing. 2) The attention to detail in the display methods is extraordinary. 3) The curation of the works is also excellent, offering unique insights. 4) It is stress-free because it is not crowded. I felt that it is worth going to Atami just to visit the MOA Museum of Art!


Access

You can get to the MOA Museum of Art from Atami Station by bus or on foot. I walked there and took the bus back. In conclusion, it is better to

use the bus for both ways
. It is about a 20-minute walk, but the slopes and stairs are steep, so I was quite tired before I even arrived at the museum. The bus departs from bus stop number 8 at the bus rotary on the left side of Atami Station.

You can buy MOA Museum of Art tickets for 1,300 yen at the bus information center, so be sure to stop by.
If you walk, you will have to climb some extremely steep stairs. It's too late to regret it once you start.
It is kind that there are signs so you don't get lost.
I finally arrived at the entrance... (exhausted)

About the MOA Museum of Art

Above all, I thought the location and architecture were wonderful. I'm sure even preschoolers would be excited. Also, Hiroshi Sugimoto supervised the renovation in 2017, and while you can feel his ism everywhere, it matched the MOA Museum of Art perfectly. The sea seen from here was a work of art by Hiroshi Sugimoto itself, and I was overwhelmed by the attention to detail throughout the exhibition space. There are not many museums that are this particular about how they display their exhibits. The

exhibition space itself was quiet art
.

By the way, MOA in MOA Museum of Art is an abbreviation for "Mokichi Okada Association." Mokichi Okada was the founder of the new religious movement "Sekai Kyusei Kyo," and the original name of this museum was "Kyusei Atami Art Museum." I mistakenly thought it stood for "
Modern Art of Atami." When I looked up Sekai Kyusei Kyo, it seems there have been many twists and turns. However, I am nothing but grateful that they established and operate the MOA Museum of Art.

Explanation of Mokichi Okada
The elevator heading to the museum. Designed and constructed by Takenaka Corporation and Kajima Corporation.
My heart races when the circular hall comes into view.
One of the world's largest kaleidoscopes, created by kaleidoscope artists Mitsu and Yuriko Yoda, is projected.
Benches are provided for lying down, allowing for free viewing.
Everyone naturally takes photos here.
After passing through the elevator, you see Henry Moore's "King and Queen."
Nature and the museum match perfectly. It's great to see children rolling around on the grass of Moore Square.
I also took some photos.
Antoine Bourdelle, 'Apollo and the Muses: The Running Muses'
Hiroshi Sugimoto and Kazumi Murose, 'Katami-gawari Lacquer Doors.' The entrance doors are also part of the artwork.
A sofa designed by Hiroshi Sugimoto right after entering. The entire room is set up geometrically down to the millimeter, which is beautiful.
There is glass placed on the legs of the sofa. I thought it might be a work by Tokujin Yoshioka, but it seems unrelated.
The view from here is truly Hiroshi Sugimoto's 'Seascapes' itself.
The staircase hall. The Kiso cypress square timbers embedded in the windows feel very much like Hiroshi Sugimoto's style.
The Noh theater. You can actually visit it.
The 'Golden Tea Room.' It seems to have been designed based on historical documents from the Momoyama period.
The 'Tea Garden.' It's easy to miss, but it's a place you should definitely see.
It is meticulously maintained, and you can feel the seriousness behind it. It looks like it cost a lot of money.
You can have tea, soba noodles, and other items here.
Shot in shutter speed priority mode.

'Iwasa Matabei's World of Vivid Colors: Important Cultural Property "Joruri Monogatari Emaki"'

The Important Cultural Property 'Joruri Monogatari Emaki' (Volumes 1-12) is the main exhibit. I was surprised that it has been preserved in such a beautiful state, as it is hard to believe these works are about 400 years old.
A characteristic of picture scrolls is that, unlike books, the scenes change gradually. Even without panel divisions, I felt that the origins of manga, a part of Japanese culture, are here.
The level of detail is incredible, and it made me realize once again the Japanese obsession with detail.
To view a scroll, you use both hands to roll it, gradually 'turning' the pages. Because of this, they cannot be hung on walls, and you cannot immediately jump to the page you want to see. I also felt that the modesty required to paint such a masterpiece using a medium that only a limited number of people can view at once is very Japanese.

There is also a space where you can unroll the scrolls.

I felt Hiroshi Sugimoto's meticulous attention to detail throughout the exhibition method. The low-reflection glass, the use of lighting, the arrangement of works with an awareness of uniform lines, and the 'ma' (space) between the works. This might be the first time I have encountered an exhibition space this delicate, which differs from the rational white boxes used in contemporary art.

The low-reflection glass that Hiroshi Sugimoto is so particular about. By using black plaster in the background, the presence of the glass is erased.

As a note of criticism: 1) I would like the captions to be numbered in accordance with the exhibition catalog. It would save the trouble of searching. 2) The 'Important Cultural Property' (Juyo Bunkazai) in the exhibition title is an abbreviation, but the average person won't know that.
Not a criticism, but the 'Red and White Plum Blossoms' folding screen was not on display (it is usually exhibited around February every year). I understood this easily because I learned at the 'Important Cultural Property Exhibition' at the National Museum of Modern Art, Tokyo, that the display periods for National Treasures and Important Cultural Properties are restricted by law.

Iwasa Seiun, 'The Tale of Genji Folding Screen (Wakamurasaki, Yugao, Nowaki).' It is set up on tatami mats (!).
The craftsmanship is meticulous. I am impressed by how well they managed to paint about 12 meters per volume.
View of the exhibition room. The glass is clear and easy to see through.
The calligraphy is also amazing. It makes me nervous just looking at it, wondering how they could write it so perfectly without any mistakes.
The precision of the details in the kimonos and stairs.
(National Treasure) Nonomura Ninsei's "Tea Jar with Wisteria Design in Overglaze Enamels." I was moved by the expression of light and shadow and the spatial presentation.
The comical men are funny. There is rampant sexual and power harassment.
It depicts not only the wealthy but also commoners, providing insight into the customs of the time. It has high cultural value.
I once read in a book that representing rain with lines is a uniquely Japanese approach.
View of the exhibition room. You can see three folding screens arranged evenly from the center.
Everyone looks like they are about to start moving at any moment. It's just like Ghibli!
Iwasa Matabei Katsumochi's "Kakinomoto no Hitomaro and Ki no Tsurayuki." So cute and laid-back.
"Seated Statue of Amitabha Buddha and Two Attendants." The slight downward tilt of the head feels reverent.
I can feel the attention to detail in how the spaces are partitioned with black, creating sharp contrasts of light and shadow.
Yokoyama Taikan's "Spring Rain." The rain is expressed with a hazy touch.
The Hiroshi Sugimoto room, where I couldn't help but gasp, "Wow." I can feel a frightening level of dedication in the lighting and the worldview.
Hiroshi Sugimoto's "Seascapes: Atami."
Itaya Hazan's "Incense Burner with Camellia Design in Colored Porcelain." The way it's placed changes how you view it significantly. It's small and cute.
Itaya Hazan's "Vase with Auspicious Flower and Phoenix Pattern in Colored Porcelain." It is so majestic that it's hard to believe it's by the same artist.

Today's museum meal.

There are five restaurants inside the museum. I took a break at "The Cafe," which is the most casual among them. There were others, such as a Toshi Yoroizuka cafe.

The Cafe - Atami Daidai Orange Chiffon Cake (500 yen), Cafe Latte (Hot) (430 yen)
The view from 'The Cafe'. The scenery is just too amazing.

Summary

What did you think? I felt that this museum is all about 'attention to detail,' from its location and architecture to the thorough aesthetic sense throughout the building. Since the scenery is also superb, it offers a sense of being away from the everyday, and it is sure to be refreshing. If you come to Atami, the MOA Museum of Art is a must. It wouldn't be strange to come to Atami just for the MOA Museum of Art!

Supplementary Information

Exhibition Name: Iwasa Matabei's World of Vivid Colors: Important Cultural Property "Joruri Monogatari Emaki"
Location: MOA Museum of Art
Recommendation Rating: ★★★★★
Conversation Level: ★★★★☆
Stroller: -
Dates: 2023.03.17 (Fri) - 2023.05.23 (Tue)
Access: Approx. 20-minute walk from Atami Station (approx. 7 minutes by bus)
Admission Fee (General): 1,600 yen (can be purchased for 1,300 yen at the bus stop)
Advance Reservation: Not required
Required Time for Exhibition: 2-3 hours
Crowd Level: Almost stress-free even on holidays
Exhibition Photography: Photography is likely permitted with the exception of one item
URL: https://www.moaart.or.jp/events/joruri2023/

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