🧠 Forget all those constraints for now—now that you're in your 40s, it's time to 'think from the ideal'

🧠 The 'one single thing' I always do when achieving great results

'Now, how should I proceed?'

When faced with a major project or a new challenge, there is almost always one thing I do first. And that is—

It is an incredibly simple, yet essential habit.

At a certain company in the digital advertising industry where I spent a long time since my 20s, 'speed of achieving results' was demanded above all else. In other words, it was a place where you couldn't survive without the 'ability to find the winning path in the shortest time.' This 'ideal-start' way of thinking became ingrained in me in such an environment.

💡 'Thinking from reality' always leads to similar outcomes

Of course, there are countless constraints in the field.
Funds, human resources, internal politics, speed of decision-making, the boss's preferences... honestly, they are countless.

I am now in my 40s. My experience has increased to some extent, and sometimes 'cancellation factors' like 'that won't get approved' or 'this person won't budge' automatically play in my brain. In a sense, the more experience you have, the more you fall into the trap of being 'pulled by reality-based thinking.'

But that is exactly why you should 'act like a fool.'

──This is my 'go-to catchphrase' when I lead a team.

It breaks the air of a serious meeting just a little, but hits the essence.
Such casual questions actually 'open up' the team's thinking all at once.

Even as my position changed from when I was in an organization, I thoroughly practiced that way of thinking.

🏛️ Even in a long-established company, the breakthrough was the 'ideal'

This was exactly the same in the case of a certain long-established company I have been involved with recently.

Initially, everyone was discussing 'how to utilize our tradition.' But I think that starting point itself was off. Because that is from the 'company's perspective.'

What I did was first thoroughly identify 'what my current customers really want' and focus on that with everything I had.

Set tradition aside completely for a moment.

After that, verify later whether 'this tradition can be layered on top'.
If you get this order wrong, no matter how wonderful the tradition is, it won't reach the people it's supposed to reach.

▼ Materials actually used in advisory work

🚀 'Ideals' are the engine for moving reality forward

You don't need evidence when thinking about ideals.
'It would be amazing if we could do that'—that's enough.

You can think about constraints later, and I believe that discussing 'how we can make it happen' as a team is what creativity is all about.

Of course, if you're satisfied just by stating an ideal, that's just fantasy. But if you have the 'determination to seriously work out' how to realize it within reality, the ideal won't just end as a dream.

In fact, if you don't set an ideal, even reality won't move forward.

🌱 Let's have the courage to start from the ideal once more

As we get older and gain more experience,
our skills in avoiding 'things that seem impossible' keep improving.

But is that really a happy thing?

I believe that adults who can 'think from the ideal' are the ones who can truly break through reality.

It's okay if your ideals are embarrassing. It's okay if they have no basis. But that one step moves the team and changes the future.

And you can start doing that today.
First, in your next meeting, ignore the room's atmosphere and try saying this.

Maybe just this can change the future?

💬 If you resonate with this even a little—
it would be a huge encouragement if you could 'like,' 'comment,' or 'follow' me.
(I generally follow back)

📡 By the way, I also whimsically post updates and experimental ideas on X (formerly Twitter).
👉 X ishere