XG, Finally on a National Budget🛸 | Introducing Luxurious Collaborations with the Singapore Tourism Board, GUCCI, Tower Records, and More

Hello, this is Namakemono🦥

XG has continued to be active in various genres, transcending the boundaries of music.
Their scale and status have been rising rapidly, and it was rumored among some fans that because of the members' high skill levels and the astronomical budgets spent on their MVs, a national budget might have been invested—and that has finally come true✨️

It has been half a year since I wrote an article on the same theme, and this time I will introduce some of the collaborations that have taken place since then.

🐺SKULLPANDA

In November 2025, a collaboration model between XG and the popular Chinese art toy "SKULLPANDA" was released.
It features accessories with "XG" written on the body, and the eyes contain the logo of XG's fan base, "ALPHAZ."
The design is unified in silver, capturing the wolf and space-like aesthetic characteristic of XG🌠
The designer, Xiongmao, also attended the pop-up event, making it a peaceful and cute occasion.

💿️Tower Records

In January 2026, XG was selected for the poster of Tower Records' iconic catchphrase, "NO MUSIC, NO LIFE"☺️
As an advertising campaign with a history dating back to 1996, I was happy as a fan to see that XG is firmly recognized in the Japanese music industry.
If anyone knows why they decided to shoot at a sushi restaurant, please let me know lol

💄Dior

In January 2026, member Juria was invited to a Dior pop-up event.
She is the second member to be invited to a high-brand event solo, following Jurin's appearance for CHANEL.
The gray jacket and pleated skirt she wore were elegant and perfect for Juria, who prefers a "classically cute" fashion style even within XG🩷

🇸🇬Singapore Tourism Board

"ROCK THE BOAT," a track from their new album "THE CORE," is a collaboration with the Singapore Tourism Board.
The filming locations included Anderson Bridge, which is also used for F1 races, and the massive botanical garden Gardens by the Bay, and the members looked like they were having a lot of fun in the making-of video.
A YouTuber once said, "Considering XG's technical skill and budget, this is at a level where a national budget is being moved," and it was funny, but about four years after their debut, that actually came true👏

🇮🇹GUCCI

In February 2026, member Cocona was appointed as a brand ambassador for GUCCI.
She was invited to the front row of the GUCCI fashion show held in Milan that same month,
marking her first solo ambassador activity as a member of XG.
I am very excited to see what kind of future lies ahead for Cocona and the newly reborn GUCCI under its new designer.

We definitely can't take our eyes off XG, from their major collaborations to their unexpected developments in the future! 👀

This is XG's latest and first-ever full album, which includes the song ROCK THE BOAT that I introduced here 🛸
I would be so happy if you could give it a listen!

Thank you so much for reading this far 👽️🐺