Sato (Kagoshima/Sweet Potato) | A popular sweet potato shochu with two faces: black and white

"Sato, which one should I choose?"

When it comes to "must-try brands" among sweet potato shochu lovers, "Sato" is one of them.

The two most famous varieties are "Sato Black" and "Sato White."

The first one I drank was "Black."

With its rich and firm body, I couldn't help but feel, "This is perfect as a drink to accompany a meal."

On the other hand, "White" has a soft and gentle flavor, making it perfect for sipping slowly after a meal.

In this article, I will explain the history of Sato, the differences between Black and White, and recommended ways to drink them.

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Brewery: Sato Shuzo

Sato is produced by Sato Shuzo in Kirishima City, Kagoshima Prefecture.

Founded in the first year of the Taisho era (1912), it is a historic brewery with over 100 years of history.

Since its founding, they have held the belief of "making sake that pleases those who drink it," continuing to use handmade koji and careful fermentation management.

Because of small-batch production, the shipping volume is limited, and it is known as a premium shochu that is difficult to obtain.

Characteristics of Sato

The appeal of Sato lies in the fact that the flavors of "Black" and "White" produced by the same brewery are significantly different.

• Black Koji Brew (Sato Black)
  Powerful and rich. Characterized by a firm body, sweetness, and a long-lasting savory finish. Recommended for those who want to fully experience the personality of the sweet potato.
  

• White Koji Brew (Sato White)
  Soft and gentle on the palate. Mellow, elegant, and with a mild aroma. A balanced choice that is easy for sweet potato shochu beginners and women to drink.
  

Both are standard 25% alcohol by volume, but they show completely different expressions.

Lineup

In addition to "Black" and "White," Sato also has small-batch limited brands.

In particular, 'Sato Kuro' (Black) boasts overwhelming popularity among sweet potato shochu fans and sells out quickly even in restaurants.

Recommended ways to drink

The impression of Sato changes drastically depending on how you drink it.

• Black: Bring out the richness and sweetness with hot water, or enjoy the depth on the rocks.

• White: Enjoy it light with water, or savor the mellowness on the rocks.

• Barley/Gen: Also recommended with soda, it is a versatile drink to pair with meals.

Black is best enjoyed slowly during the cold season, with hot water to bring out its aroma.

Difficulty in obtaining and premium status

Sato has many fans nationwide, and 'Black' in particular is always in short supply.

The list price is around 3,000 yen, but it is sometimes traded at 1.5 to 2 times that price on online stores and auctions.

Including its scarcity, it is a brand that brings special joy when you are finally able to drink it.

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Summary

Sato is one of the premium sweet potato shochus that represents Kagoshima.

Black is powerful, while White is gentle—.

The greatest appeal is being able to enjoy these two faces.

Along with 'Maou' and 'Mori Izo', it is a brand that every shochu fan should experience at least once.

If you come across it, please try comparing them and tasting the difference.

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(This article was created based on 'AI'. Please note that it may contain errors or inaccurate information.)

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