Why you feel anxious when a solo salon relies on a single income stream

Hello.
I am Masami Kawanishi,
a specialist in increasing salon revenue streams.

While I am happy that wonderful clients come to my current salon work,

somewhere in my heart,
I feel a vague sense of anxiety
about relying on a single income stream from the salon...

I want to take my revenue to the next level,
but I already have no time between the salon and my private life,
and I don't think I can increase the number of clients any further...

I imagine there are many solo salon owners
who feel this way.

What if, in the future,
my eyesight gets worse...
or I lose my physical stamina...

Is it because the thought sometimes crosses your mind
that your current salon income
could suddenly drop to zero?

Actually, I also ran a nail salon
by myself for five years,
and I was constantly thinking the same thing.

Since there is no substitute staff
in a solo-run salon,
it is natural to think about the 'what ifs'.

And I also thought that if I wanted to grow any further,
I would have to be prepared to get even busier...

For me, wanting to cherish family time and personal time,
I felt that if I prioritized one—time or income—
I would have to give up the other.

I only had those two choices.

My clients were all wonderful people,
and I wondered if these worries were just me being spoiled,
but I just couldn't shake off the anxiety
that would well up from time to time.

I spent my days like that,
but one day, I realized the reason for this anxiety!

It is because salon work is a
business model where profit is generated
face-to-face and in person on a one-on-one basis,

and I only had that one option.

By learning that 'there is a ceiling to the revenue of a one-on-one business,'
I realized, 'Ah, that was it!'
and it clicked why I had been feeling anxious
about whether things would be okay as they were.

I felt like there was no exit
to the anxiety that was swirling around,
but I realized there was still so much I could do!

So, what I worked on
was having a one-to-many business model.

The first thing that came to mind was herbarium lessons.
I immediately got certified, stocked up on flowers and bottles, and gave it a try.

It was fun... but!

I was already busy enough, but then I had to go buy flowers, manage bottle inventory, and the preparation and cleanup before and after lessons took a lot of effort!

Yet the lessons were low-priced... and since there were expenses for supplies, there wasn't much profit left over for the amount of effort I put in!!!

Even though it was one-to-many, this was definitely not my ideal way of working!!!

So, I decided that this wasn't working and chose to stop the herbarium lessons.

When I thought about what I could do, I realized, 'That's right! I have nail skills!' and immediately tried doing self-nail lessons.

But then, my professional perspective kept getting in the way, and I realized I couldn't enjoy the lessons at all, thinking things like, 'I wish they would do it more carefully.'

What I learned from trying self-nail lessons was,
that 'what you can do' and 'what you want to do' are two different things!

But at the same time, I also realized that I actually enjoy the act of 'teaching or conveying something to others.'

So when I thought about what to teach next, I remembered that I was originally bad at time management and kept switching planners, but

when I shared how using sticky notes for task management helped me balance my salon and home time better,

I thought it might be helpful for moms struggling with time management,

so I tried holding a time management course based on my own experience, and it was incredibly fun ^^

I later received a message saying,

'I requested information for a certification I had almost given up on while raising my children. My dream is starting to move forward.'

It made me so happy to think that my own experience had become valuable and that by sharing it, I could be of help to someone.

I realized that having my own course would give me peace of mind even if I had to take a break from the salon or couldn't continue for some reason,

and unlike my previous lessons, there was no inventory management, low costs, and my own experience became the value itself.

A course created once becomes an asset.

If I'm going to run a one-to-many business model, I became convinced that an original course that turns my experience into value is the way to go!

It's not about all or nothing, but rather
being able to flexibly choose how you work
according to your life stage, which I find to be both reassuring and happy.

𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠𓇠
If you
are feeling somewhat uneasy about relying solely on your salon income,

and you feel that way,
＼For a limited time only／
"How to turn your past experience into income in a different way"
is summarized here ^^
Please take a look ✨
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