Top 5 Laws Especially Important for Creators
Those who "grow" understand structure, not just intuition.
Music production, social media management, video posting, brand building.
"Only those with a sense for it succeed."
That is often thought to be the case, but in reality, it is different.
The more a creator is growing, the more they understand:
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The mechanisms that make people react
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The flow that remains in memory[[phN_close]][[phN_open]]The psychology that makes people want to take action[[phN_close]]This time, I will share the top 5 most important laws for creators that you absolutely must know if you are involved in music, social media, or content creation.
"Top 5 Most Important Laws for Creators"
1. Pareto Principle
~80% of results come from 20% of efforts~
Vilfredo Pareto
What does this mean?
The idea that "the majority of results are produced by a few important factors."
Common examples for creators:
* 80% of views come from 20% of videos
* 80% of sales come from 20% of products
* 80% of follower growth comes from 20% of posts
It means "you don't have to work equally hard on everything."
In music production, for example,
Actually, a song's evaluation is often determined solely by:
* The chorus
* The drop
* The hook
* Memorable sounds
Rather than making every track perfect, it is more effective to spend time on the "20% that hits home."
The same applies to social media.
Instead of posting 10 times a day, creating "one strong post" can lead to more growth.
Practical Point
Analyze what grew.
* Why did only this post grow?
* Why was only this song saved?
* Which elements were strong?By repeating this, your own "winning pattern" will become visible.
2. Peak-End Rule
~People judge based on the "moment of greatest excitement" and the "end"~
Daniel Kahneman
Human memory is surprisingly sloppy.
People do not remember the whole thing equally.
What they remember is mainly:
* The moment when emotions were at their peak
* The final impression
That's it.
For music,
* The chorus
* The drop
* The final lingering note
are super important.
For videos,
* The initial hook
* The final punchline
* The last word
change the evaluation.
Actually...
Even if the middle is average, if the "peak" and the "end" are strong, it is easily treated as a masterpiece.
Practical Point
Don't be sloppy with the "end."* Don't just end with a fade-out
* Create an impressive conclusion
* Leave an emotional impact at the end
Just doing this will change the caliber of your work.
3. Mere Exposure Effect (Zajonc Effect)
~People grow to like things they see many times~
Robert Zajonc
Also known as the simple exposure effect.
People feel a sense of security when they are repeatedly exposed to something.
In other words, "familiarity = likability" is easy to achieve.
This is super important for social media.
* Posting frequency
* Consistent worldview
* Logo
* Icon
* Color
This is why these are important.
Why do famous songs stick in your ears?
Because they repeat the same melody and the same phrases.
They are engraved in the brain.
Practical Point
Increase the "number of times you are recognized."* Keep posting* Unify your worldview
* Get people to remember your name
In the long run, being "unforgettable" is stronger than going viral.
4. Windsor Effect
~Evaluation from others is stronger than self-promotion~
People are suspicious of advertisements.
Even if you say yourself,
"This song is amazing!"
"This is the best work!"
people will be a little wary.
But...
When a third party praises it, the credibility increases at once.
This is the Windsor Effect.
It is at the strongest level for social media.
* Quote retweets
* Reviews
* Comments
* Shares
* Fan posts
are the reason why these are strong.
The same is true for music.
Rather than saying "this song is good" yourself, it is stronger if "someone else is saying it."
Practical Point
Create an environment where fans can easily share.* Posts that make people want to share* Replying to comments
* Words that resonate
* A culture that welcomes derivative works
Word of mouth is the strongest advertisement.
5. Jam Paradox (Choice Overload)
~People cannot act if there are too many choices~
A famous experiment:
More jam was sold when only a few were placed out than when a large amount was lined up.
Why?
The human brain gets tired when choices increase.
Common creator struggles:
* Too many plugins
* Too many fonts
* Lost in the direction of the song
* 100 thumbnail candidates
As a result, you become unable to decide.
Actually, the top-tier creators often use fewer things.
* Standard equipment
* Favorite sound sources
* Fixed presets
Many people fight with these.
Practical Point
Create limitations.* Fix the sound sources you use* Reduce the number of colors
* Set rules
Then, conversely, your creativity will accelerate.
To summarize the 5 laws:
Creators who grow...
Pareto Principle
→ Focus on the "important parts"
Peak-End Rule
→ Create emotional peaks
Mere Exposure Effect
→ Repeated exposure
Windsor Effect
→ Have others talk about you
Jam Paradox
→ Keep it simple
Finally,
What is interesting is that "works that grow" are not accidental, but can be explained quite well by brain science.
* Sense
* Talent
* Luck
It is not just these.
When you understand the structure, reproducibility is born.
This is the common point of long-lasting and strong creators.