#038 note's business model is truly brilliant. The reason why sophisticated content is created

It has been almost three weeks since I started using note. I realized that the reason I have been able to continue using note is that the platform itself is excellent, and it aligns perfectly with my motivation to output content. I have made several new discoveries while using it every day. I would like to record those thoughts in this article.

The appeal of note and new discoveries

The points where I have newly discovered the appeal of note are:

• No advertisements are displayed

• The content is sophisticated, and you can encounter high-quality articles

• The term "creator"

These are the three points.

note's business model is truly brilliant

I would like to delve deeper into the appeal of note mentioned earlier. First, the fact that no advertisements are displayed is a major attraction. It allows users to participate with peace of mind, which leads to an improved user experience. So, how does note monetize and maintain its operations without relying on advertising revenue? It is a point of interest. Upon investigation, note's revenue sources are as follows.

1. Sales commissions from paid content

2. Sales commissions from subscription magazines

3. Subscription service "note premium"

4. Commissions from circle features

5. Commissions from creator support

6. Services for corporations

Through these revenue models, note maintains its operations without displaying advertisements. Among these, 1. Sales commissions from paid content is said to be the pillar of their revenue. Paid articles can be created even by free members. I thought it was excellent that the barrier to entry is low enough to start for free, and an environment is in place where anyone can easily aim to monetize as a creator.

A growth spiral for the platform through sophisticated content

The monetization model of "not relying on ads, but earning revenue directly from the value of the content" is wonderful. A point worth noting is that it is the creators who participate who generate that content.

1. The more users there are, the more enriched the content becomes.

2. The more enriched the content becomes, the more new readers are gathered.

3. As the number of readers increases, it becomes easier for creators to earn revenue.

4. Creator motivation rises, leading to the creation of even more high-quality content.

note has succeeded in creating this virtuous cycle. They have built a very excellent system where creators take the lead in earning revenue, and as a result, the entire platform grows. I was even moved by this realization.

The reason why high-quality content is created

note has a mechanism that makes it easy for people with a creator mindset to gather.
An ad-free platform is chosen as a place to express one's work. I thought that mechanisms like "Likes" and "Comments" that allow readers and creators to connect directly, as well as the atmosphere where creators support each other, are also reasons why sophisticated content is produced. Small features, such as the reaction when you press the Like button or the ability to hide the comment section, are also effective.

And I think calling the authors "creators" is increasing the effect of producing high-quality content. I will delve deeper into this.

The effect of calling them "creators"

The term "creator" has the power to make one feel dignity and value as someone who creates something, rather than just a poster. It made me feel that note is sending a message to its users that "your content has value."
It is a famous story that EXILE raised the status of dancers by calling their backup dancers "performers".
Similarly, by calling posters "creators," note is redefining the value of those who express themselves. note has succeeded in building a special place where everyone is not just a person who posts, but a "creator" who builds their own world, and where people who enjoy creating gather.

Conclusion

For me, choosing note as a place for output was a very natural thing. Since joining note, I feel that I am able to output comfortably and safely in a secure place. I was able to realize this time that it is a platform for those who express themselves that has been thought through very carefully.