note can be used for test marketing! ~How to think about targets and needs~

Today, we held the kickoff for the "note Challenge" at Nakao-san's morning meeting, "Asa-Bizi!"
A project to try selling paid articles on note

However, making money is not the primary goal.
It is a test of building a system to make money.
I will take on this challenge as part of my test marketing!

The information for today's Asa-Bizi! is here (↓)

My draft article is here (↓)

Nakao-san has released today's morning meeting video as a paid article. A 10,000 yen class paid seminar and the start of a practical workshop to do with friends is only 300 yen!! (Too cheap) Good things seem likely to happen if you follow him! (↓)

Thinking about the target (Who is the article for?)

The most important thing in business is the customer.
When writing articles on note, it is also important to think about who the target is.

If you don't narrow down your target, the content of the article will become blurred.
Even if you want to appeal to a wide audience, the content may end up not resonating with anyone.
Narrowing down the target specifically increases the likelihood that it will also resonate with people around them.

I will specifically imagine who the person is that would be so eager they would want to read it even if it's paid.

The ideas I am currently thinking about are not yet organized, and I am still considering which one is best.

• A mini-diet to flatten a potbelly for those in their late 50s (What is so bad about carbohydrates!?)

• A full-hair plan for middle-aged men starting to worry about thinning hair (Is it true that you can grow hair at any age!?)

• Speed reading and extensive reading workshop for those who want to increase their knowledge and education (A step-by-step class until beginners can hold their own seminars)

• Innovation, DX, what should I do? (Guidance for business owners seeking transformation)

• How to rebuild an organization where subordinates don't listen and things don't come together (21st-century management)

• Communication techniques to overcome the generation gap (Perspectives for fostering diversity)

Everything from health to business is swirling around.
If you could tell me which theme you would like to read, Kawahara would be moved to tears!!

Thinking about needs (What is that person interested in?)

Needs include
superficial needs, and
deep-seated worries or needs that the person themselves may not even realize.

At what level should you intervene?
This is also a matter of strategy.

Superficial needs might interest many people, but they won't sell at a high price point.
Deep-seated worries are things people should want even at a high price, but reaching those specific people in the first place is difficult.

Who should you target, and what level of needs should you address?
Thinking about this is exactly what marketing is.
Testing at the initial stage is test marketing.

note allows you to test various things for free.
The only investment required is your own time.
Because you can try things out and compare them, I think it's well-suited for test marketing.

Thinking of a compelling title

The title is also important.
If you think about this alone, you might hit a wall,
so I'd like to refer to other people's opinions as well.

We've also decided to hold a meeting for participants of the note challenge to gather
and mutually polish our project ideas!

When you work with peers,
you can complement each other's strengths and weaknesses,
so you can speed things up many times faster than doing it alone!

It's fun to have new ideas and projects born one after another!

Pricing and lead flow design

How much should you sell a paid note article for?
Why not just give it a try for now!?
With that encouragement, I'm going to give it a go.

First, starting from 100 yen (note's minimum price).
I want to start small, and if there's a reaction, I'd like to consider raising the price or adding more articles.

If you lower the price from a high setting, it feels like a defeat and comes across as a bit sleazy,
so I want to aim for price increases. It feels like a natural progression, and it's easier on the mind, I think.

However, just uploading an article won't easily get it discovered, so
inviting people via your own Twitter or Facebook,
having others introduce it,
and other such lead flow designs seem important.

Lead flow design also changes depending on the pricing.
Where are the people who want to buy at that price?
It is important to continuously communicate towards them.

Since it's a high hurdle to think about lead flow on your own from the start,
I think it's also an option to think of it as an add-on and gradually upgrade it.

Test marketing = Training for hypothesis testing

Test marketing is also hypothesis testing.
If I do X, will it result in Y?
You form a hypothesis, put it into practice, and verify the results.

It sounds grand when written down, but
you should be doing the same kind of hypothesis testing in your daily work.
Do what you usually do, but do it consciously.

Being conscious of both what you do and verifying its effectiveness leads to business acceleration.
With that in mind, I decided to participate in the note challenge.

For some reason, I'm excited since this morning!

I will be gradually releasing paid articles starting in August, so
stay tuned to see how it goes!

This article was written by
Mousou Biz Planning Representative, Shigeki Kawahara
https://mousoubiz.com/
https://twitter.com/mousoubiz