Where are your customers (prospects)? Business applications of Fermi estimation!

If you are running a business (or planning to start one), attracting customers and sales are often the biggest challenges.

Let's use Fermi estimation as a simple method for hypothesis-based thinking. It is a method better suited for getting a rough idea than aiming for perfection.

If you were to use your product or service, how many people across the country would be moved to tears of joy?

Just thinking, "I want to sell as much as possible!" won't make it happen.

Let's concretely imagine the scene where your customers are moved to tears of joy.
It's a scene where customers are cheering, saying things like, "This is the first time I've seen something like this!", "Wow, I didn't know this existed!!", or "I wish I had known about this sooner!"

Where are those people?

Where could those people be?
At home, in the office, at a factory, at school???

Imagine it as realistically as possible.

What are those people doing right now, and what are they worried about?

What are those people doing right now?
What are they worried about?

It's just imagination, but look at them as if you were actually observing their behavior.
Imagine you are observing them with interest, wondering, "Why are they doing this?"

Imagine their emotions as well. Anxiety, dissatisfaction, frustration, negative emotions.
Conversely, it would be good to also include positive emotions like anticipation, hope, and the image of what they aspire to be.

The gap between the positive and the negative is the cause of their frustration.

If you were to quietly approach their ear and whisper "●●●", how many people would turn around?

If you could whisper one thing to that person, what would you say?
A whisper from an angel. You are the angel.

And how many people would turn around?
What kind of words would have been best to get many of them to turn around?

Right now, you can change your words as many times as you like.

The people who turned around are your customers (prospects)!

The people who turned around are definitely the ones who will be interested in your product or service.
In other words, they are your prospects.

Let's build a valuable relationship with them.

Let's think of a way to whisper "●●●" to that person.

Up to this point, it has been a world of imagination.

Actually whispering "●●●" to that person; that is the first step in sales.
That is the first step in sales.

Whispering to them in person?
Whispering to them online?
I hope your imagination is running wild.

This article was written by
Mousou Biz Planning Representative Shigeki Kawahara
https://mousoubiz.com/
https://twitter.com/mousoubiz