From One-Way Broadcasting to Two-Way Interaction: Tips for Business Expansion

On a Sunday afternoon,
a note post before my nap lol

Today, I'm talking about howtwo-way interactionis the key to business expansion.

For those who have built a business to a certain point, but
want to grow the business scale (revenue) a bit more
and feel like they still haven't met the people they should meet,
I hope this provides a hint.

Broadcasting is important, but are you being self-centered?

I think many of you are broadcasting on websites and social media.
You have accumulated quite a lot of content, and it's well-developed.

But you don't feel the growth you did in the beginning.
Has it reached a point of saturation?

Even if you think that, in the case of sole proprietorships or small businesses,
the possibility that you have reached the entire market is extremely low.
There must still be many untapped areas and potential customers you haven't reached.

How can I reach more people?
That is a very common concern.

The perspective of the other party (the recipient)

Switch your perspective and ask,
how does it look from the customer's point of view?

Shift from the broadcaster's perspective to therecipient's perspective.

When you read web articles yourself,
don't you sometimes find that you don't really understand what they are trying to say?

There's a lot written, but the conclusion isn't clear,
like, that's not what I wanted to know...

What you want to convey ≠ What the other party wants to know (their interests)

What you want to convey and think is important,
and what the other party is interested in knowing,
are often quite different.

Put your desire to convey aside for a moment,
and try thinking from the other party's perspective.

In order to get the other party interested,
there is something you should show first.

Enter the main topic only after the other party leans in.
Things have an order, after all.

Your own failure stories might be the content that resonates

For the other person, the ideal state they truly desire is a world they cannot even imagine

Even if asked, "What do you want to become?"
it is normal not to really know

Therefore, it is no good to jump straight to the conclusion

At first, tell your own failure stories Since it might be something the other person is actually struggling with right now,
you will get a lot of empathy

If they realize you have already experienced the same worries as them long ago,
and that you are someone who has overcome them,
there is no way they won't be interested

Essential Value = The ideal future for the other person

Share the challenges with the other person,
"Yes, exactly!" That is where I am struggling!
Once that happens, then enter the main topic

If you position yourself as someone who knows the path to the ideal future that lies beyond their worries,
your relationship will be perfect!

After that, just match the other person's pace,
and explain things carefully, and you are good to go

Why not start with low-barrier small talk,
and begin two-way interactions that are close to the other person?

This article was written by

Shigeki Kawahara, "Future Realization Partner" for increasing revenue pillars
https://mousoubiz.com/
https://twitter.com/mousoubiz