Let YouTube Teach You What You Don't Know!
When you start something new, how do you gather information?
For now, Googling it! is the standard, but YouTube is also quite useful. That is what this is about.
Keyword search on YouTube
You can search on Google using "keyword + YouTube," but searching for keywords directly within YouTube allows you to see a much larger list of search results.
Even for niche industry topics, you can find a surprising amount of information. By the way, I was researching "industrial waste disposal" today, and it was interesting to hear various behind-the-scenes stories, ranging from corporate advertisements to VLOGs by truck drivers.
YouTube videos are extremely helpful when you are in an industry you know nothing about or lack basic knowledge. The advantage of YouTube is that you can get a fairly comprehensive amount of information just by watching for a short time..
Watch two or three videos based on titles and thumbnails
I just watch the search results from the top down.
I open several in new browser tabs and watch them in order.
Naturally, I watch at double speed, skipping through, and quickly checking if they meet my purpose.
Companies, individuals, and various others are posting with their own goals. It is also interesting to think about the purpose of the person posting. I enjoy imagining what kind of person they are while looking at view counts, subscriber counts, and so on.
Think of narrowing-down keywords and search further
While looking at the descriptions and content, I think of narrowing-down keywords that fit my purpose.
The related videos listed while watching are also helpful. I open the ones I'm interested in in new browser tabs as well.
It's easy to get hooked, so it's important to set a time limit and organize information
You can end up watching YouTube for hours. That is the YouTube (Google) strategy. They try to increase the time you spend on the site to increase ad impressions.
Don't lose sight of your own goal...!
Write down what you want to know and what differences you need to understand to keep things organized.
You can get a good amount of information even in about an hour. If you keep notes and URLs, they might be useful to others. Making it your goal to share what you've looked into and have others appreciate it is also a good idea.
What is it that you want to know?
Using YouTube for strategic information gathering, why not try that approach?
This article was written by
Mousou Biz Planning Representative Shigeki Kawahara
https://mousoubiz.com/
https://twitter.com/mousoubiz