Are Ideas Buried Nearby!? ~The Surprising Blind Spot of Idea Generation~

When thinking of new projects or ideas, for some reason, we tend to look into distant, unfamiliar worlds.
We think that perhaps the hints for innovative ideas lie in something we don't know yet.
That is what we end up believing.

However, surprisingly, the seeds for ideas can often be found in the familiar places we interact with every day.
Today, I'd like to talk about that...

Information Gathering

Idea generation requires a vast amount of information and knowledge.

When we encounter information we didn't know before, we expect that innovative ideas will be born! Because of that expectation, we end up chasing after
unknown, new information that we don't know yet.

That's not a bad thing, but...
you never know when an idea will strike...

Leaving it to chance is fine as a lifework, but it is not suitable for idea generation that has a deadline.

Even in the world you see every day and know well,
there are seeds for new ideas.

The world you know best
—the area where you have years of experience and already possess a massive amount of information and knowledge—
is actually a treasure trove of ideas.

Focusing on the Gap

Ideas are born from combinations.

Furthermore, combinations of things with a large gap between them are interesting! When you combine separate things that seem unrelated at first glance,
they become
impactful ideas!

Looking from a slightly different perspective—daring to combine things that seem unrelated.

In a field you are familiar with and know well, try shifting your perspective.
By looking from a slightly different angle, you can make new discoveries.

Because you have a wealth of knowledge and experience, you can try a massive number of combinations. It turns out that ideas are more easily born in the
nearby areas you know well.

Summarizing into a Concept

According to conventional wisdom, it's XX, but
in this idea, XX is different.

This deviation from conventional wisdom makes unique ideas stand out.

Interesting ideas are
a bit off-center.

Once you can enjoy being off-center, you'll be a master of idea generation!

When you tell others and get a reaction like, "Huh?", it makes you
happy.

Let's enjoy some off-center thinking again today!

This article was written by
Shigeki Kawahara, a "Future Realization Partner" who helps increase revenue streams
https://mousoubiz.com/
https://twitter.com/mousoubiz