#81 "How to Spin Ideas: Turning Constraints into Opportunities" Audio Review
＼ Ideas shine precisely because there are constraints ／
I did an audio review of the new book by Fujinari Tsutsumi, a copywriter who worked at Dentsu and earned an MBA overseas, titled "How to Spin Ideas: Turning Constraints into Opportunities." I really grasped how to create ideas👇
"How to Spin Ideas: Turning Constraints into Opportunities"
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＼ Ideas shine precisely because there are constraints ／
【 If you are given a lemon,
make lemonade 】
This is a famous American proverb. It teaches that even flaws or adversities that seem useless at first glance can be turned into value depending on how you use them. If I were to express the "How to Spin Ideas" in this book in one word, I feel this expression is the closest.
This book summarizes how to find ideas from various perspectives and how to give them shape.
・I'm a little interested in ideas, but
I don't have any dreams or things I want to do.
・I want to give shape to my ideas, but
I don't have the skills to realize them.
・I want to fulfill my ideas, but
I don't have the money to use for that.
・I'm busy with housework after work, so I don't have
time to think about ideas.
・I don't have confidence in my own creativity
in the first place.
This book was written for you.
【 A copywriter who is deaf in his right ear 】
The author himself says that although he joined Dentsu as a new graduate and longed for the job of a copywriter, his life has been one of facing many failures, setbacks, weaknesses, and complexes.
The author was born with a congenital abnormality called microtia, which means he is deaf in his right ear.
Because of this, he says he lacked confidence in his communication skills to talk well with people, and he has struggled and suffered in his work as well.
He also says that he has fought against various "constraints" every day in his work.
The author has worked for over 15 years in the advertising industry, known for its heavy workload, and in startups with limited resources.
In the advertising industry, he gave shape to ideas amidst strict quality, budget, and deadline demands from clients.
After moving to a startup, unlike large companies, he was required to give shape to things with a small team and "no backing" such as a company name. He faced "not having" things every day in a harsher environment.
In that process, he says that instead of forcibly overcoming his weaknesses or complexes, he found that even as an "insufficient self" or "true self," there were more opportunities to give shape to ideas and produce results.
For example, the advertisements the author created were published in Japanese language textbooks. He also won several domestic and international advertising awards. He also experienced serializations in several media, including the first Columnist Grand Prix of Sendenkaigi.
He says that because it was evaluated that it leads to increased sales even in a recession, he was nominated for several consecutive years, and the opportunities to be appreciated by clients increased.
The trigger for such an author to find "How to Spin Ideas: Turning Constraints into Opportunities" was, as I mentioned at the beginning,
【 If you are given a lemon,
make lemonade 】
Having the perspective that even flaws or adversities that seem useless at first glance can be turned into value gave the author the power to give shape to ideas.
When generating ideas, first, be aware that ideas are not outside, but already inside yourself.
On top of that, gather information about the subject matter from various angles until you are satisfied.
Once you have done that, let the idea rest a little to utilize your unconscious.
Finally, when you have the perspective of "knowing what is enough. Being grateful for the current situation" and believe in your own potential, your own unique ideas will be generated.
That is how I learned how to perceive ideas from this book.
If you use the worksheet included in this book, you can actually come up with and create ideas.
・I want to give shape to my ideas, but
I don't have the skills to realize them.
I recommend that those who think this way learn how to give shape to ideas from this book.
When you read this book, you will understand that ideas are not innate sensibilities or talents, but skills that can be acquired later.
I was able to acquire the perspective to give shape to ideas. I would like to connect this to practice👇
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