🌼How to use note simply🌼 What is a good Like rate? Things to know when looking at the numbers【First time on note】
"What is the Like rate?"
"How much should I aim for?"
When looking at the dashboard, you might have questions like, "I want to see more than just the table with PV and Like counts, or the rankings..."
The Like rate can be calculated by Number of Likes ÷ Number of Views × 100.
(If you copy the dashboard table and feed it into an AI, it will calculate it for you.)
For example, if you have 100 views and 20 Likes, the Like rate is 20%.
It is a useful number for comparing reactions to different articles, but knowing a little about how to interpret it will make it even more helpful.
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Guidelines for Like rate
On note, the average Like rate is not officially published.
However, looking at data shared by many creators and discussions on operations, it seems that the following is often considered a rough guideline.
Like rate Guideline
Less than 10% Slightly low
10–20% Average
20–30% Good
30–40% Very good
40% or more Quite high
Of course, this is just a guideline.
It varies depending on the genre, target audience, and content of the article, so it is not something that can be definitively labeled as "good because it's X%" or "bad because it's X%."
Like rates change depending on the type of article
Even on the same account, the Like rate changes depending on the type of article.
For example,
Self-introduction articles
Articles read via search
Articles for followers
Trending articles
In that case, the reader base is different.
Articles read via search are often visited by people for the first time, so while view counts tend to increase, the Like rate can sometimes be a bit lower.
Conversely, articles read primarily by followers tend to have a higher Like rate.
The Like rate changes little by little over time
The Like rate is not a fixed number that never changes once it is set.
Immediately after an article is published, it is often read first by followers and those who read your work regularly, so the Like rate may appear high.
After that, as it reaches new readers through search or related articles, the view count will increase.
However, since not every new reader will press the Like button, the Like rate may gradually settle down.
Also, if someone who has already liked the article reads it again later, the view count increases, but the number of Likes does not.
In other words, it is natural for the Like rate to gradually decrease the longer an article is read over time.
Even if an article that was previously at 40% drops to 35%, there is no need to be pessimistic; you can think of it as a sign that it is continuing to be read for a long time.
If you are going to compare, compare with your past self, not others
When looking at the Like rate, it is more helpful to compare your own articles with each other rather than comparing them with other creators.
For example,
what kind of article themes received a good response
what kind of titles were easier to get read
what kind of content kept people reading until the end
You will start to see things like that.
Numbers are not an evaluation, but a hint to understand reader reactions.
Numbers are not the "answer," but a "hint"
Articles with many views also have value.
Articles with a high Like rate also have value.
Instead of looking at only one or the other, using them as material to understand the characteristics of each article can lead to new discoveries.
Rather than being swayed by the numbers, try viewing them as hints for thinking about 'what kind of article should I write next?'
That kind of approach might be the secret to enjoying note for a long time.