From Zero Customers to 1 Million Yen Monthly! The Key to the Breakthrough Was 'Questioning Power'
Greetings and excitement to you!
I am Hiroshi Nakamura, a Doctor of Psychological Marketing,
helping you achieve double the closing rate, double the retention, and full bookings.
"Why can't I attract customers?"
"Why don't free consultations lead to contracts?"
Do you have these kinds of worries?
Actually, what is deeply involved in that is 'Questioning Power'.
Entrepreneurs who exceed 1 million yen in monthly sales
naturally increase their customers' desire to purchase by utilizingthe power of questions.
This time, based ona case study of achieving 1 million yen in monthly sales through questioning power,
I will share with you "What are the questions that trigger customer action?" (*^▽^*)
■■□ Before that, an announcement □■■
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Now, let's get into the main topic~
Why couldn't you attract customers even though you tried hard?
Ms. M (pseudonym), whom I am introducing this time, started from this situation.
・Even though I updated my SNS daily, I got likes but zero applications
・I get free consultations, but they don't lead to contracts
・Days spent worrying, "Maybe the appeal of my service isn't getting across..."
However, the problem wasn't the service content or the effort put into posting.
It was that there were noquestions that trigger actionin the customers' minds.
Realizing that was the beginning of Ms. M's breakthrough.
What kind of questions do people who move customers' hearts ask?
So, what kind of questions press the purchase switch?
In psychological marketing,
we believe that the following types of inquiries are effective.
・Haven't you been worried about things like this recently?
・What do you think will happen if things don't change as they are?
・If your ideal future were to come true, how would you feel?
When you ask these kinds of questions,
customers turn their consciousness inward,
and start to feel, "This is about me."
As a result, they naturally start to take action, thinking, "I have to act now..."
The true story of M, who closed deals without hard selling by using questioning power
At first, M also focused on posts that conveyed her own appeal, saying, "I am good at XX!"
But after switching to "posts that pose questions to the customer's heart," the response changed drastically.
For example, when she started a post by asking, "You're working hard but not seeing results... do you ever feel that way?" the number of empathetic comments and DMs increased all at once.
Even in free consultations, by adding the question, "What kind of future were you hoping for when you signed up today?" she was able to naturally draw out the customer's ideals and concerns.
There was zero sense of hard selling, yet deals were closed smoothly.
As a result, she surpassed 1 million yen in monthly sales ^^
Isn't that amazing?
Why customers take action because of 'questions'
The reason why customers take action because of questions.
This can be explained psychologically.
When people are asked a question, they unconsciously start looking for an answer.
This mechanism is related to "cognitive dissonance" and the "Caligula effect," where questions move the heart, stimulate desires, and lead to action.
In other words, good questions have the "power to encourage action without hard selling."
Therefore, when you feel like "Why is the response so weak?", please take a look at what kind of questions you are asking.
Questioning power is a simple yet powerful skill that naturally moves the customer's heart and draws out their desire to purchase. If you master this,
a big change will surely happen in your posts and sales as well ^^
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