Reject all MEO service provider calls. The complete guide for independent chiropractic clinics to dominate Google Maps on their own
Advertising costs are zero. I only did five things. Just by doing that, I entered the top 3 on Google Maps and am generating 10 new customers every month.
Did you think, 'Is that really possible?' But this isn't anything special. It's just a matter of whether you know the mechanism or not; the way a chiropractic clinic or salon appears on Google Maps changes completely.
Back when I left it to the service providers, I had completely stopped thinking.
I will be honest.
The first time I properly touched Google Business Profile (so-called Google Maps) was after I started learning psychology marketing. Before that, I knew the account existed, but I basically left it alone. There was only one profile photo, no posts, no replies to reviews, and the search ranking wasn't even in the top 50.
I was convinced that 'MEO measures are something you leave to professional service providers.'
I paid tens of thousands of yen a month, they said they were 'doing it,' but the rankings didn't go up. I felt anxious, wondering 'Why isn't it working?' but I didn't know what to improve or how, so I just kept paying money every month. Don't you have any idea what that situation is like?
When months go by without any new customers, you start to feel a gradual sense of panic. You think, 'Should I keep doing this?' 'Do I need to spend more money?' 'I'm confident in my skills, so why aren't I getting any bookings?'
But what if you could get 10 new customers a month, with zero advertising costs, and have it be stable? Don't you think that alone would completely change the landscape of your business?
One day I realized: It's meaningless to take measures while ignoring 'customer psychology'.
When I started learning psychology marketing, I realized something.
MEO measures are often thought of as 'being liked by Google's algorithm.' But the essence isn't there; it's about understanding 'what customers are thinking, what they are looking at, and how they feel when they decide to book' when they search.
What words do people use when searching for a chiropractic clinic on Google Maps? Rather than people who just type 'chiropractic clinic,' there are far more people searching with specific words like 'Shibuya shoulder stiffness chiropractic' or 'XX station back pain immediate appointment.' And those words contain the person's 'current worries' exactly as they are.
In other words, knowing the customer's words becomes the MEO measure itself. When you add the perspective of psychology marketing to that, the accuracy of your measures changes dramatically.
Once I had this perspective and looked at Google Maps again, what I needed to do became simple. And when I actually did it, the search rankings changed completely, and I was able to get into the top 3 on Google Maps.
What changes when you get into the top 3?
The top 3 in search results refers to the 'area where only 3 items are displayed under the map' on Google Maps. When you get in here, you naturally catch the eyes of people searching. You are in a state where people see you on their own with zero advertising costs.
Getting 10 new customers every month is the result of getting into this top 3. Moreover, once you get to the top, you can maintain it continuously. Because you have acquired the skills and the mechanism, you don't need to depend on service providers.
Your chiropractic clinic's name is listed in the top 3 of local search results. People can press the 'Book' button from there. You can actually create that state on your own.
Why things aren't going well right now. It's not your fault.
The reason your Google Maps ranking isn't improving isn't because you lack skill or sense. You just don't know how to do it.
Agencies would never bother to teach you 'how to do it yourself.' If they did, your monthly contract would end. That's why the impression that 'MEO optimization is technical and difficult' is so widespread, but what you actually need to do is simple.
But if you stay in the dark, you'll just keep paying money every month, your ranking won't go up, and no new customers will come. Eventually, you'll start believing that 'you really have to spend money to get customers.' I was the same way. But looking back now, I honestly feel that time and money were wasted.
I only did 5 things. You can start today.
Here, I will share the 5 things I actually did.
The first is to add your 'region name + business type' after your clinic name. By changing it from just 'XX Chiropractic Clinic' to something like 'XX Chiropractic Clinic Shibuya Back Pain,' you will start showing up in local searches.
The second is to include keywords in your replies to reviews. To a review that says 'My body feels so much lighter,' reply with, 'I'm glad you enjoyed the lymph massage that helps with neck and shoulder stiffness and leg swelling.' Since the keywords are naturally included in this reply, Google reads the content and evaluates it. Many clinics are lazy about this.
The third is to update your photos 3 times a week. Google highly evaluates 'active accounts.' You just need to regularly upload photos of your treatment room or the inside of your clinic.
The fourth is to use the post feature like a blog. By frequently uploading campaigns and availability information like you would on social media, your account will be judged as active.
The fifth is to unify your NAP (Name, Address, Phone number). Make sure the notation is identical down to the last character across your website, Instagram, and Google Maps. Even the difference between 'XX Clinic' and 'XX Clinic.' can sometimes be judged by Google as different information.
That's all there is to it.
However, it's not just about doing these 5 things; by combining them with a customer psychology perspective—such as 'what keywords customers use to search' and 'what words to use in review replies'—the accuracy increases significantly. This is because which keywords suit your clinic depends on your region and target audience.
The rest of that story is summarized here.
An 'everlasting' customer acquisition method that won't be swayed by trends and will keep bookings and inquiries coming in ↓
https://utage.actdream.net/p/system_opt?ftid=2H9D9aYGEWyQ
Just knowing or not knowing makes this much of a difference.
Among my students, there are those who run independent chiropractic clinics by themselves. Previously, they didn't touch Google Maps at all because they thought, 'I'm not good with the internet.' But after I taught them these 5 steps and they adjusted their approach by adding a customer psychology perspective, they reached the top 3 in search rankings within 3 months and started getting new customers consistently every month.
It's not that they were special. They just learned what to do and executed it correctly.
Once you let go of the belief that 'customer acquisition is something you pay an agency for' or 'it's impossible without advertising costs,' the view you see changes completely. Just having the sense that you can do it yourself makes a world of difference in your peace of mind regarding clinic operations.
If your clinic were in a position to aim for the top 3 in search results starting today, what would you start with first?
An 'everlasting' customer acquisition method that won't be swayed by trends and will keep bookings and inquiries coming in ↓
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