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Sold in over 3,000 stores nationwide, "pa Nail Color" is an enduringly popular nail polish that has recorded cumulative sales of over 40 million bottles since its launch and currently boasts annual sales of 2 million bottles.
It is manufactured by Dear Laura, a cosmetics company based in Osaka City.
With its own factory within the prefecture, the company handles everything from development to sales with speed to match current trends.
The appeal of this product lies above all in its rich color variation of over 180 shades.
Among them, the unique texture of the "muted colors" that have garnered support from a wide range of age groups is particularly distinctive.
The secret lies in the pigments used to color the nail polish.
To create a texture that cannot be replicated elsewhere, the company uses color chips made with "nitrocellulose," which requires a license to handle.
Because manufacturing requires time and technical skill, it is said that almost no other manufacturers currently use these color chips.
Also not to be overlooked is the experience and technical prowess of the artisans.
Color chips measured to the 0.01g are soaked in solvent and stirred while being finely broken down by hand.
Since the solubility of the color chips changes depending on factors like temperature, this process is carried out by hand for each individual color while adjusting the time accordingly.
Naturally, color inspection is also rigorous.
In addition to machine checks, researchers perform visual inspections to correct even the slightest color differences.
"pa Nail Color" has been loved for over 20 years since its launch.
It will surely continue to color the fingertips of many people with artisan craftsmanship.