What if you applied 'hypothesis and verification' to how you spend your days off?

Yesterday, at a local vegetable stand, I saw a woman in her 50s shopping while on a video call. When I walked around and saw her again, she was still talking. When I asked an AI about it during my commute, it suggested she might have been choosing items while consulting with family, or perhaps it was 'proxy shopping' (social buying). Apparently, this is surprisingly common. I'm not great at phone calls, so I was a bit taken aback.

Good morning. I am Kazumi Koda. I spend my days verifying sustainable customer acquisition mechanisms that combine AI and marketing.

In this note, I focus on 'WEB marketing concepts' that you might have heard of, but remain vague about how to actually use. Based on practical experience in the field and the results of my own experiments, I have summarized them in as down-to-earth language as possible.

I hope to deliver this in a way that even those who are not comfortable with technical jargon can think, 'I see, that's what that means.'

It looks like it will be hot again today. When do you decide what to do on your days off?
The day before? The morning of? The beginning of the month? Or even earlier?

Sometimes you pack your schedule because 'it's a rare day off,' and other times you create a 'day to do nothing.' If you decide based on your mood every time, you might end the day feeling like, 'I don't feel very refreshed today.'

If you leave this feeling unchecked,
- Even though you're supposed to be resting, you don't feel like your fatigue has been relieved
- Before you know it, you're spending your time the same way every time
- You remain unsure of what actually suits you

Such a state will continue.

In this article, I will talk about how I tried applying 'hypothesis and verification' to how I spend my days off, and it felt more right than I expected.

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I stopped 'just taking a day off'

When I work on building websites, I never publish something just because it 'seems okay.' I always form a hypothesis, publish it, look at the results, and apply them to the next step. It's a cycle.

At one point, I suddenly realized: I wasn't using this way of thinking at all for how I spend my days off.

'I'll take it easy today,' 'I'll go somewhere today'—I decided on the spur of the moment every time. For some reason, I had never applied the verification I naturally do at work to my own days off.

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Trying to form small hypotheses

So, I decided to try forming hypotheses for my days off as well.

• 'Doesn't my concentration in the afternoon change depending on whether I exercise in the morning?'

• 'Don't I feel better the next day when I don't pack my schedule too full?'

• 'Which is more restorative for me: time alone or time spent with others?'

It is nothing grand. Just try something on your next day off, and after it is over, look back on 'how it went.' That is all.

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What I learned by trying it

I tried a few things and had some unexpected discoveries. For me, I tended to have better work performance the following week on days where I 'decided on just one thing and left the rest as blank space' rather than on 'days packed with plans.'

I do not think this is a correct answer that applies to everyone. The way of spending time that suits you is surely different for each person. That is precisely why I think it is worth setting your own hypothesis and verifying it, rather than just letting it end 'vaguely.'

Improving a website and how you spend your days off have the same root.'Do not make assumptions,' 'try it out,' and 'look back.'This repetition might look like a detour, but it may actually be the shortest path.

Today is the first Sunday of August.
My task is the large amount of 'eggplant' I bought yesterday.
I plan to make three types of side dishes.

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Thank you for reading until the end. I hope this note serves as a hint for delivering the thoughts you want to convey. If you would like, I would be happy if you could 'like, comment, or follow'! I will also reach out to connect with you.