In the End, Everything Was Coming True | A Page to Open When Things Aren't Going Well

The Fourteenth Feather

Right now, my confectionery business isn't going well.
When I say "not going well," I mean that sales aren't very good.

I want my sweets to sell a lot.
I want many people to eat them.
I want them to eat them and be happy.

I have those thoughts and wishes regarding my sweets.

Surely these thoughts aren't wrong, so why aren't sales good?

What is wrong?
What should I change?
Is the price too high?
Is the concept or target strategy not working?

I thought about it a lot from many different angles.

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Since lowering the price doesn't necessarily mean they will sell,
I tried changing the packaging.
I tried increasing the amount of local Yakushima ingredients I put inside.
I've also put a lot of effort into making them taste better.

But even so, no matter what I do, sales don't really change.

That's right. At times like this, it's good to go back to basics and think.

Why did I start making sweets in the first place?

The reason I started making sweets was,
because I wanted my children to eat sweets made with delicious, body-friendly ingredients.

Before long, not just my own children,
but other children and their parents,
and people who want to cherish their body and mind.
The number of people I wanted to eat them grew like that.

I started making sweets because I wanted to deliver them to such people, didn't I?
Of course, for my own sake as well.

So the concept was "sweets that are kind to the mind and body."

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And now, this is naturally within me as a matter of course,
and I've become able to do it naturally without thinking about it in particular.

So, I don't think things aren't going well because I've forgotten my original intention.

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Next, when is it that I enjoy making sweets?

I like making them for a specific person, thinking of them.
Also, it's very fun to bake in large quantities when I'm so excited that I can't help but want to bake sweets.

Wait, how about now?

Right now, I'm not in the mood to bake sweets.

I am currently in "writing is fun mode."
I'm not in sweets mode.

I was struck by this.

The reason why sweet sales aren't good.
Did you, who are reading this, perhaps notice it too?

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Now that I'm in writing mode,
if the sweets sell, I would have to make sweets even though I'm not in sweets mode.

Therefore, so that I don't have to make sweets, the sweets aren't selling.

For me to bake sweets with a fun, happy feeling,
I have to be in sweets mode or doing it for someone else.

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The fact that the sweets aren't selling is coming true just as I wished.

My head and emotions are worried that "sweet sales aren't good," but
subconsciously, it's exactly what I wished for.

I can now dedicate the time I used to spend making sweets to writing on note.

Wow, the subconscious is amazing, isn't it?

In the end, everything was coming true.

If you also feel like things aren't going well in your head or emotions,
if you notice "what mode I am having fun in right now,"
I think you will be convinced that things not going well are actually happening in a positive sense.

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