What comes after 'anti-aging'? Why 'skin longevity' is now attracting attention in the Asian beauty market

Where do the growth opportunities in the beauty market lie in 2026?

What is currently happening in the beauty and personal care market in Asia?

For over a decade, Mintel has published an annual report forecasting the beauty and personal care market in the Asia-Pacific region.

In this year's release, 'Asia-Pacific Beauty and Personal Care Market Outlook 2026' we focus on three shifts reshaping growth in the Asian market: 'skin longevity,' 'well-being,' and 'innovation inspired by aesthetic medicine.'

This series also includes a food and drink edition, making it a popular report for comprehensively interpreting growth opportunities in the Asian market.

Click here for the note article on the food and drink edition.

In this article, we will introduce some of the consumer research data and insights from this free beauty and personal care report that are particularly worth noting.

▼ Click here to download the free report

This report provides detailed explanations on the following:

- Expansion of the skinspan market

- The fusion of well-being and beauty

- Ingredient trends inspired by aesthetic medicine

- Latest innovations such as PDRN, peptides, and spicules

- Growth opportunities in the Asian market

'Aging healthily' is becoming more important than 'rejuvenation'

The concept of 'anti-aging,' which has been used in the beauty market for many years, is changing.

What is currently attracting attention is not turning back the clock, but the concepts of 'skin longevity' and 'skinspan' to maintain the skin's natural functions for longer.

What is particularly interesting is that preventive awareness is already high among the younger generation.

According to Mintel's research,

72% of Gen Z in Thailand responded that 'it is very important to take proactive measures for the future appearance of my skin.'

Furthermore, in new global skincare product launches for face and neck care, longevity claims have increased from 1.0% in 2022 to 1.7% in 2024.

This figure is not yet large. However, it can be said to be an important signal indicating the direction the market is heading.

Entering an era where well-being dictates beauty results

Another major change is the fusion of beauty and well-being.

Consumers no longer think of stress, lack of sleep, and mental health separately from beauty. They have come to view beauty results themselves as a consequence of their overall health status.

In fact, according to Mintel's research,

94% of Thai women responded that 'good mental health is the key to overall well-being.'

Also,

33% of Chinese women responded that they 'would like to try new body care products if they feature innovative technology.'

In other words, consumers are starting to seek 'beauty that leads to actual results' rather than 'beauty that makes you feel good.'

See more in the report

This article introduces only a portion of the report's content.

Please see the free report for detailed data on each market, product examples, and future growth scenarios.

▶ Download the free report

Aesthetic medicine is changing the market

One of the most momentum-gaining keywords in the beauty market right now is 'aesthetic medicine-inspired'.

Consumers are becoming strongly attracted to ingredients that offer a sense of scientific evidence and expertise, rather than just simple beauty ingredients.

A prime example of this is PDRN.

In the Asia-Pacific facial skincare market,

the proportion of new products mentioning PDRN or salmon-derived ingredients has increased fourfold, from 0.3% to 1.2%.

This is not just a trend in ingredients, but an indication that consumers are beginning to prioritize the 'basis for efficacy'.

The next differentiator is not 'what you put in,' but 'how you deliver it'.

Furthermore, delivery technology is something to watch.

As competition among well-known ingredients like niacinamide, vitamin C, and peptides intensifies, consumer interest is beginning to shift from 'what is inside' to 'how it is delivered to the skin'.

Spicule technology is a symbol of this.

According to Mintel GNPD data,

93% of new skincare products containing spicules are concentrated in the face and neck care category.

Additionally, in 2024, 96% of new skincare products claiming spicule benefits originated from the Asia-Pacific region.

The shift from ingredient competition to experience competition is likely to accelerate further.

To decipher the beauty market in 2026

The content introduced in this article is only a small part of the report.

In the free report 'Asia-Pacific Beauty & Personal Care Market Outlook 2026', we explain the following in detail, incorporating consumer research data and product examples.

- Expansion of the skin longevity market

- Growth of well-being beauty

- Trends in new ingredients such as PDRN and peptides

- White space in the body care market

- Next-generation delivery technologies such as spicules

Download the free report

2026 Asia-Pacific Beauty & Personal Care Market Outlook

If you are looking for the next growth opportunity in the Asian beauty market, please take a look.

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Click here for the note article introducing the report on the food and beverage market.