Double Your Sales! 3 Golden Rules to Dominate Mercari Search Results
Hello, this is Mercaku.
Today, I will be discussing how to get your listed items to appear more frequently in Mercari search results.
By having your items appear more often in search results, they become easier to sell. Therefore, you need to implement SEO strategies to ensure they show up when searched.
This is the mechanism for helping many buyers find your products and increasing your sales.
Today, I will explain three important things for getting your listed items to appear in search results. By trying these out, your search results can increase by two or three times, so please give them a try.
1. Include keywords related to the product in the product name and description.
Basically, you should include words that are likely to be searched for in either the product name or the product description.
By including them in the product name and description, the system judges the relevance to the search content to be high, making it easier for your item to appear at the top of search results.
Important point
I want you to remember this about keywords: including them in the product name makes them more likely to appear at the top of search results than in the product description.
Also, providing a variety of search keywords makes it easier to match search criteria.
Examples of related keywords
Brand name
Product name
Product model number
It is good to include these in the product name and description.
Examples of keyword variations
If you are selling a "black bag"...
→ Include variations like "black," "black," "BLACK," and "black color," being conscious of variations when writing!
By including those in the product name and description, it becomes easier for them to be picked up in searches.
While Mercari has a 40-character limit, Mercari Shops allows up to 130 characters for the product title, so the key is to include as many words that are likely to be searched as possible.
2. Do not include irrelevant keywords in your product listing
Some people include irrelevant keywords.
Bad example
For search: iPhone14 / iPhone14 Plus / iPhone13 / iPhone case / Apple / Smartphone
However, Mercari has announced that doing this can be considered spam, which can actually lower your search ranking, so you should only include necessary information.
The point is not to include irrelevant words even if they seem like they might be searched for. Even if they are related, it is not allowed, so it is best to keep this in mind.
3. Select the correct category, brand, and size
Of course, you should enter the product name and description. Furthermore, filling in optional fields will make it easier for your product to appear in search results.
What are optional fields?
Brand name
The brand is optional on both Mercari and Mercari Shops, but it is important. You must make sure to enter the brand here.
Why is it important?
While some people search by typing words, others use brand search to look for brands directly. If you don't include the brand, you will miss out on those potential customers, so always include it.
Size
Another one is size. Size is also optional. It is not optional on Mercari, but it is optional on Mercari Shops; however, size is always an important field.
Why is it important?
If you wear a size M, you won't consider buying a size S or L, and will only look for size M.
In that sense, size is the most relevant word for the user on Mercari. It is easily searched, and many people filter by size or brand name, so you should be conscious of these two things.
Summary
3 points to get your products displayed in search results
1. Include relevant keywords in the product name and description
Include more keywords in the product name
Increase the variety of keywords
Utilize up to 130 characters for Mercari Shops
2. Do not include meaningless keywords
Listing keywords just for search is a no-go
It may be considered spam
Include only necessary information
3. Correctly fill in optional fields as well
Always include the brand name
Always include the size
This makes it easier to be found through filtered searches
I have explained these three points above. By doing these three things, with just a little bit of awareness, your items will be more likely to appear in Mercari search results and sell more easily, so why not try at least one of the things I mentioned today?
Thank you for reading until the end.