If a product isn't seen on Mercari, it's the same as not existing.

I listed an item on Mercari.

I took photos, too.

I wrote a description, too.

I set a price, too.

Alright, it's going to sell.

Even though I thought that,

it's not being seen at all.

This.

This is a super common occurrence.

I was like that in the past, too.

I thought if I listed it, it would sell.

But reality is different.

Products that aren't seen don't sell.

To put it another way,

products that don't appear in searches

are the same as not existing.

This.

It's a bit harsh, but it's true.

In order to sell on Mercari,

you first need to be found.

A customer searches.

Your product appears in the search results.

They look at the photo and tap on it.

They read the description.

They make a purchase.

This is the flow.

In other words, the first entry point is,

search.

If you neglect this,

no matter how good the product is, it will be hard to sell.

That is where it becomes important,

Mercari SEO.

You might feel that SEO sounds difficult.

But in the case of Mercari, it is simple.

Include words that are likely to be searched for,

properly in the product name and description.

Do not include meaningless keywords.

Set the brand and size correctly.

Start with just this.

Just by organizing this,

The number of times it appears in search results will change.

First point.

Include relevant keywords in the product name and description.

This is the absolute basic.

For example,

if you are listing black Nike sneakers,

the words you should include in the product name are,

Nike.

NIKE.

Sneakers.

Black.

Black (in katakana).

Size.

The model number, if there is one.

These are the kinds of words.

Properly include the words that customers are likely to search for.

Just doing this will make it easier to show up in searches.

What is important here is,

that the product name is more powerful than the description.

Keep this in mind.

Of course, you should also include it in the description.

However,

the first priority should be the product name.

Does the title contain the words that are searched for?

This is what is important.

For example,

if the product name is,

"Cute shoes"

that alone is weak.

Who is going to search for that?

That is the point.

Instead,

"NIKE Air Max Black 24cm Sneakers"

like that,

include words that are searched for.

This is overwhelmingly easier to find.

How you describe the color is also important.

Black.

Black color.

Black.

Black.

Even if the meaning is the same,

the words people use to search differ.

Therefore,

include variations within a natural range.

This.

It is quite important.

In the case of Mercari Shops,

there is also a large character limit for product titles.

Compared to regular Mercari,

it is easier to include keywords.

That is precisely why,

you should use the title field properly.

It is a waste to leave blank spaces.

Think about the words that will be searched,

and include them in the product name.

Second point.

Do not include meaningless keywords.

This,

is something quite a lot of people do.

At the end of the description,

"For search"

writing that,

and listing a long string of related words.

For example,

even though you are selling an iPhone 14,

iPhone 14 Pro.

iPhone 14 Plus.

iPhone 13.

iPhone 15.

listing them like this.

This.

I used to see it often in the past.

But now it is dangerous.

If you include keywords that are unrelated to the product,

it looks like spam.

It may also put you at a disadvantage in search results.

Moreover,

it leaves a bad impression on buyers too.

"This person just wants to get hits in the search results"

That's what people think.

Your credibility will drop.

It's the same in romance.

If you try to make yourself look better,

by exaggerating,

or mixing in lies,

you'll lose trust later, won't you?

Mercari is the same.

If you try to lure people with irrelevant words,

it will end up being a negative.

What you should include is,

only words that are truly relevant to the product.

Brand name.

Product name.

Model number.

Size.

Color.

Material.

Condition.

Usage.

That is all.

Do not force popular keywords into your listing.

Do not include unrelated brand names.

Do not include the names of other products.

This.

You should definitely avoid doing this.

Third point.

Select the correct category, brand, and size.

This is also extremely important.

Even if you put a lot of effort into the product name and description,

it is a waste if you leave optional fields blank.

Especially,

the brand name.

The size.

You should definitely fill these in.

The reason is,

customers are not just searching by keywords.

Some people filter by brand.

Some people filter by size.

Some people filter by category.

At that time,

if the brand or size fields are left blank,

it becomes harder to appear in search results.

In other words,

you are missing out on the chance to be found.

This,

is quite a waste.

For example, with clothing,

people who are size M will search for size M.

They won't look at S or L.

They only look at the size that fits them.

So if the size setting is missing,

there is a possibility it won't appear in that person's search results.

This alone is a lost opportunity.

The same goes for brands.

People looking for Uniqlo.

People looking for Nike.

People looking for Gelato Pique.

Many people filter their searches by brand.

Therefore,

Always enter the correct brand in the brand field.

This.

It is simple but powerful.

To summarize today's SEO measures,

there are three things to do.

Include relevant keywords.

Do not include meaningless keywords.

Set the brand and size correctly.

That is all.

However,

surprisingly few people do this properly.

When you cannot sell on Mercari,

some people immediately lower the price.

But,

there are things you should check before lowering the price.

Is it even appearing in search results in the first place?

Is it being viewed?

Are search keywords included in the title?

Are the brand and size missing?

This is it.

Even if you lower the price of a product that isn't being seen,

it will remain unseen.

First, make sure it appears in search results.

Get it found.

Start here.

This also applies to items you have already listed.

Review your product names now.

Organize your descriptions.

Fill in the brand field.

Set the size.

Even just doing this can make a difference.

Improving the title, in particular,

can be done right now.

If you are currently thinking,

“I've listed it, but it has few views”

“It's not getting any likes”

“It's not selling at all”

then,

please review your SEO first.

It's not that your product is bad,

You might just not have been found yet.

On Mercari,

you can only compete once you are seen.

Appear in search results.

Get tapped.

Get considered.

Get purchased.

To create this flow,

organize your keywords.

Remove unnecessary words.

Include the brand and size.

Starting today, please try these three things.

I hope you will give it a try.

Increase the number of products that appear in search results,

and let's increase your chances of selling.