Turning Premium Chocolate into 'Narrative Ads': Trying Out Pollo AI's UGC Video Ads [PR]

Hello, this is Haru📘✨

This time, I'll be using Pollo AI's Marketing Studio feature, UGC Video Ads (User-Generated Content Video Ads), to create a review-style promotional video.

When introducing products or services, it can sometimes end up feeling too much like a sales pitch.

“I recommend this product.”
“It has these features.”
“Please buy it.”

Of course, conveying product information accurately is important.

However, if it feels too much like an advertisement, it might just get scrolled past.

On the other hand,
videos where someone is actually talking or review-style videos can often feel more natural and engaging.

Instead of ads where a company explains things one-sidedly, these are ads that look like a person is talking about them.

That is what UGC-style video ads are.

This time, I'll be using Pollo AI's UGC Video Ads (User-Generated Content Video Ads) to turn a product introduction into a review-style video.

What are UGC Video Ads?

Pollo AI is an AI creative tool that combines video generation, image generation, AI avatars, and advertising video production.

Among its features, Marketing Studio is a feature specialized for creating advertising videos.

The UGC Video Ads (User-Generated Content Video Ads) I'm using today is a feature for creating advertising videos that look like user posts, reviews, or personal testimonials.

UGC stands for User Generated Content.
In social media advertising, this UGC-style presentation is frequently used.

This is because, rather than just showing the product in a polished way, it is easier to convey the impressions and genuine feelings of the person using it.

Pollo AI's UGC Video Ads (UGC Video Ads) allows you to create videos where people appear to be introducing products or services, using features like AI avatars.

How appetizing can Haru Chocolate look in a UGC-style video?

This time, using original chocolate featuring the Haru logo as the subject, I will create a short, review-style ad video with a mouth-watering feel.

The theme is a chocolate ad that makes you want to eat it immediately.

I am envisioning a UGC-style video that makes you stop scrolling and watch when it appears in your social media feed or as a short video.

The appeal of chocolate isn't fully conveyed just by showing the product beautifully, is it?

The moment you open the package.
The smooth cross-section when you break the chocolate.
The texture as it slowly melts in your mouth.
The relieved expression of the person who ate it.

Can it even express that atmosphere that makes you feel 'it looks delicious'?

This time, I will verify how naturally Pollo AI's UGC Video Ads (UGC Video Ads) can turn Haru Chocolate into a review-style video.

However, just because it is UGC-style, it is not good to mislead people into thinking it is a genuine review.

While being mindful of the fact that it is an AI-generated video and maintaining transparency as an advertisement, I will use it strictly as 'an advertising expression that makes it look like a person is talking about a product'.

I made it right away.

First, open the Marketing Studio of Pollo AI and select UGC Video Ads (UGC Video Ads)👇

This is the UGC Video Ads (UGC Video Ads) screen.

This time, I will create a promotional video for Haru's original chocolate.

I will use a chocolate image prepared with ChatGPT based on the Haru logo image🍫

I will upload this chocolate image.

Next, select an avatar.
This time, I chose 'Iris' as the avatar.

Video length is 30 seconds.
Aspect ratio is 9:16.
Language is set to Japanese.

I'll start the generation with these settings.
Then, the video generation agent launched.
Video platform will be set to Instagram.

It product information will be automatically extracted from the uploaded image.
I wanted to be a bit particular this time, so I manually customized the product information🍫
Continuing with this.

Next, it suggests product selling points and target styles based on the creative direction.
Out of the several suggestions, I decided to go with '5' as it seemed to have a premium feel.

After that, it creates a preview video.
This time, I chose the video at the bottom right from the displayed candidates.

Finally, the video generation begins.

The generated video is here👇

The avatar introduced Haru's chocolate 'Haru Chocolat Dou'.

This is truly a UGC-style ad video.
Rather than just showing the product, having an avatar introduce it adds a human touch to the narrative.

I felt that even for products that might feel a bit lacking if just explained in an ad-like way, presenting them as a review like this makes them much more natural and easier to convey.

If I customize the product information and speaking style further, I think I can finish it into an even better video👍

The option of 'Narrative Ads'

Pollo AI's UGC Video Ads (UGC video advertisements) provides:

Ads that show products beautifully.
Ads that explain features.
Ads that announce campaigns.

In addition to those, the option of
'ads that convey information as if a person is speaking'
has been added.

I think this is easy to use for e-commerce operators, D2C brands, sole proprietors, and service providers.

Especially when you want to convey the usage experience, impressions, or changes before and after introduction, UGC-style presentation is useful.

Pollo AI's UGC Video Ads(UGC video ads) allow you to create review-style videos even when filming or arranging actors is difficult.

Instead of just explaining things in an ad-like way, you can convey them with a bit of human warmth.

Within Marketing Studio, I felt that UGC Video Ads(UGC video ads) is a feature well-suited for advertising in the social media era📘✨

I hope you all give it a try too!👍