[Free LIVE] ðïž Are sales actually meaningful? Breaking down Black Friday and New Year's sales [8th 'Haru-Lab']
Hello, this is Haruðâš
Learn "note x Marketing x AI Video" in the online course "Haru-Lab"ðº
This time, I'm announcing the 8th Haru-Lab!
The theme for this session is...
ðïž Are sales actually meaningful? Breaking down Black Friday and New Year's sales
1/3 (Sat) 21:00â21:45 [Free LIVE]
ð» Zoom (Join with one click from your PC or smartphone!)
ð€ No camera required
ð Mic OFF is fine
ð« Like a radio show, feel free to relax and just listen in!
ð Join here! Starting 1/3 (Sat) at 21:00! (Free)
(Ended)
An archive video (including paid articles & slide materials) will be released at a later date.
ð 8th Haru-Lab | 1/3 (Sat) 21:00â21:45 [Free LIVE]
There is a common pitfall in both 'note' and sales.
People tend to think, "If you hold a sale, it will sell," but... in reality, this often happens.
ðïž Even though I lowered the price, it didn't move
ð¥ The response was weak
ðž Only my profits decreased
And then, you end up thinking this:
"Should I make it even cheaper?"
"Should I add more bonuses?"
"Should I hype it up more?"
But in reality, that's where you're likely missing the mark.
What determines whether it works or not isn't the price, but the
design (mechanism) of the reason to buy.
𧩠A sale is not a "discount," but a design of purchasing psychology
Black Friday and New Year's sales get exciting every year, don't they?
However, if you look closely, these questions arise.
ðž Are discounts actually effective?
ð§ Why do some things sell with the same discount while others don't?
ð Why do profits sometimes decrease even after running a sale?
The answer lies not in the price itself, but in...
𧩠Whether a situation that makes people want to buy is designed
ð ïž Whether the reason to buy is prepared as a 'mechanism'
This is where it lies.
â What you will learn in the 8th Haru-Lab
In the 8th session, we will break down sales not as 'discount events', but as
the design of purchasing psychology.
On the day, we will cover the following topicsð
ð Conditions for when discounts work and when they don't
ð Mechanisms to create excitement through advance notice
ðïž Why limited offers and member benefits create a 'fear of missing out'
â° The structure where time design (FOMO) accelerates purchases
ð How to apply these mechanisms directly to 'how to sell on note'
In other words...
ðïž While talking about sales, this is a session that will
strengthen your design for paid note articles, paid magazines, and campaigns!
ð This session is perfect for people like this
ð You published a paid article but it didn't sell
ð·ïž You tried price cuts or discounts but the response was weak
â You don't know how to create a 'reason to buy' in the first place
ð You planned a campaign but it didn't generate much buzz
ð£ïž You want to be able to articulate the reason to buy now
If even one of these applies to you, I think this will be a very interesting session!ðâš
ð 'Haru-Lab' In-person Participation Benefit!
Those who declare their participation in the comments on this article will have
one of their note articles introduced in the report scheduled for release next weekðâš
Please post the URL of your recommended article in the comments section!ð
ð If no URL is provided, I will introduce your pinned article or latest article
If you want to increase your exposure or connect with more readers, please join us!ð
1/3 (Sat) 21:00-21:45 [Free LIVE]
ð» Zoom (Join with one click from your PC or smartphone!)
ð€ No camera required
ð Mic OFF is fine
ð« Radio style - feel free to relax and just listen in!
ð Join here! Starting on 1/3 (Sat) at 21:00! (Free)
ð What is Haru-Lab? ðº
Haru-Lab is an online course focused on note x Marketing x AI Video.
ð¥ Learn together in real-time free webinars ð
plus archives (paid) and PDF materials for later review
We operate this as a learning space to turn your note, which isn't growing just by writing, into
content that actually reaches people!
Online course 'Haru-Lab'
January LIVE schedule is here ð
ð 'Haru-Lab' December 2025 Session Information
Archives & Bonus PDF Collection (Paid Magazine) now available (December sessions to be added sequentially)
For December Haru-Lab sessions, including this one, it is more cost-effective to purchase the
[Paid Magazine] bundle rather than individual sessions!
ð¥ Free LIVE archive videos (approx. 45 mins each)
ð Presentation slide PDFs
The structure allows you to rewatch them in any order as many times as you like.
Furthermore, this magazine includes a December-only bonus:
ð Complete guide to success patterns seen across 11 note creators: 'The Law of Continuous Earning' (worth 500 yen)
.
For those who want to save money compared to buying individually and get everything organized starting from the basics!
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