There is no such thing as failure.

Hello!
I'm Mari Tsukino.

When you take action,

you get some kind of result, right?

And that result,

is it a success?

Or is it a failure?

It's usually one of those two, isn't it?

But actually, in business,
there is almost no such thing as failure.

Today, I'd like to talk about
why there is no failure in business

based on
my own experience. ^^

There's no failure in business?
That's ridiculous...

If you thought that,
I would really like you to read this.

By the time you finish reading,
your business mindset should have taken a step forward.

Well then, here you go~

It's game over if you give up.

To start with the conclusion,
the reason there is 'almost no failure' in business is

because 'the perspective you take is different'.

If you perceive failure as failure,

that is where it ends. The END.

There is nothing beyond that,

and you just end up frustrated,
thinking, 'It didn't go well.'

Instead, you should treat that result, which is thought to be a failure, as


'that method or that approach did not produce results'
data.

Based on that fact,

what went wrong?
Analyze, improve, and take action again.

Until when?

That is, "until you succeed."
You keep going until you achieve your target results.

You do it as many times as it takes.

Therefore,

If you don't give up,
if you don't stop improving,

"there is no failure."

That quote from Coach Anzai,

"If you give up, the game is already over," is

something that also applies to business.

Failure was uncool and embarrassing.

Let me tell you a specific story, shall I?

It's about the story of
merchandise shop ② that I, Tsukino, operate.

(I own merchandise shops ① and ②.
For details, check my profile ⇒here.)

It opened in June 2023.

When you open, you prepare carefully, do a lot of promotion,
and you should have many customers visit

and sell a lot, but...

In Tsukino's case, not a single item sold (ding!

I felt sooooooooo depressed.

Not selling a single thing was
sooooooooo embarrassing.

And then,
I felt incredibly frustrated.

Because it was embarrassing,
I wanted to quit...

That's what I thought.

But I couldn't end it like this,
I told myself, 'I'll make this a shop that sells!'

Because I felt that frustration,
I was able to get back up.

From there, it was all about improvement activities.

I researched shops that were selling well

Maybe the prices are too high?

Should I try changing the product photos?

Should I increase the frequency of my SNS posts?

And so on,
every trick in the book I could think of.

I put myself in their shoes and
tried making improvements.

I will do
whatever it takes.

Because I want to get results!

I can't end it by just losing!

With that single-minded focus.

While doing that,

I started to get sales here and there.

From then on, I even further
accelerated my improvements.

Four months later,

it became a popular shop
with monthly sales exceeding 500,000 yen.🙌

When I first opened,

It's not selling!

How embarrassing!

I'm quitting!
If I had thought that

and given up,

I would never have been able to have
a shop with monthly sales over 500,000 yen.

I would have just been discouraged
and thought I wasted my time...

and that would have been the end of it.

Even though I didn't have
a shred of a business mindset,

I was put in a situation where I had no choice but to do it,

and I acquired the mindset.

It's still a bitter memory even now (lol

Because of that failure, and
not accepting it as a failure

but accepting the fact that
this won't produce results

and making improvements,

I have arrived in a world where "there is no failure."

Eh...
Improvements are such a hassle...

If possible, I want to get results on the first try.

You might have thought that.

Unless you have exceptional business sense, or
unless you are exceptionally lucky

for anyone else,
it is rare to get the expected results on the first try.

For an ordinary person to achieve results,

based on the results obtained,

steadily and calmly,

climbing the stairs one step at a time

in a gritty way is the only way.

If you don't give up, there is no failure.

"Failure is the stepping stone to success,"
as they say.

Behind the scenes,
everyone called a successful person is doing this too ^^

Failure is not scary.
It's not uncool.

A path that everyone walks,
one that only those who take on challenges can pass through.

In the first place, if you don't take on a challenge,
there is neither failure nor success.

See you later.

Mari Tsukino

PS
Although today's talk has some overlapping parts,
I am currently giving away a mindset seminar for success

for free, for a limited time only.
Please check it out from below.