A Detailed Explanation of Pricing for Website Creation

You want to start working in website creation, but...
"How should I decide on my pricing?"
"I'm worried if it's too cheap, but scared if it's too expensive."
Have you ever felt that way?

When I first started creating websites, I also
felt my way through it without knowing the right answer.

This time,
I will dare to share
the actual price quotes I use for website creation,
and I will talk honestly about
how I think about pricing,
and what criteria I use to determine the amounts.

The reason I am sharing these quotes
is not to say, "This is the correct way."

・Thinking by breaking down the work tasks
・The importance of presenting the price upfront
・The changes that occur by having transparent accounting

I hope that these ideas
will be helpful for those who are
about to start working in website creation.

If you are currently feeling even a little bit,
"Is this pricing setting okay for me?"
I would be happy if you could read this as one example.

Explanation of the Price Quote

🔳 Responsive Website Creation (Base Fee)

This is the foundation of website creation.

It mainly includes the following:
• Hearing and structural design
• Design production
• Responsive support (PC / Tablet / Smartphone)
• Construction with basic SEO in mind
• Adjustments and confirmation until launch

The design and page content are finalized based on the hearing.

About OPTIONS (What can be done)

I have structured the OPTIONS
so that you can choose only what is necessary. Depending on the project,I clearly state everything I can think of that might be needed in the futureand connect it to things like future marketing tool integration.

🔳 TOP Image Addition: Add and adjust images for the first view.

🔳 TOP Video Creation: Create an impressive first view using video.

🔳 Animation Function: Add movement during scrolling or display to enhance the site's world view.

🔳 Fixed Page Addition: Add pages such as Company Overview or Service Introduction.

🔳 Form Addition: We will install and configure a contact form.

🔳 Google Form Addition: We will integrate a simple-to-use Google Form.

🔳 Bilingual System Addition (1 language): We will support switching between Japanese and English.

🔳 Photography (1 day, outsourced): We will handle photography by a professional photographer through outsourcing.

🔳 Chat Function: We will add a simple chat function to strengthen inquiry pathways.

🔳 Reservation System Integration: We will integrate and configure an external reservation system.

🔳 LINE Official Account Setup: We will perform the initial setup of a LINE Official Account.

🔳 LINE Official Account Extension Integration/Setup: We will support reservation functions, step messaging, and integration with external tools.

🔳 Payment System: We will introduce an online payment function.

🔳 After-sales Support (from the 3rd month onwards): We will provide support for updates and minor revisions.

🔳 Logo Creation: We will create a logo based on your requirements.

🔳 WP Template: We will install and adjust a WordPress template.

🔳 DTP Creation: We will create paper media such as flyers and business cards.

🔳 Domain Acquisition Agency: We will handle domain acquisition and initial setup on your behalf.

🔳 Leaflet Design: We will create designs for distribution leaflets.

How to determine pricing

Looking at this estimate,
some of you may feel it is "a bit expensive."
Looking only at the amount, it is certainly not cheap.

Now, let's change our perspective a little and
think about it in terms of "time."

To complete one website,
it takes approximately two months from the initial hearing to the launch.
Honestly, it doesn't end in two months ( ◑ٹ◐)

During that time,
we think about the structure, create designs, repeat revisions,
and carry out implementation, verification, and launch.

When you think of this as a job that involves working on a single website for two months,
how do you feel about this price?

Beyond just the price,
I would be happy if you could also understand
the time and processes involved.

What I consider before the "market rate"

When determining pricing,
before looking at market rates, I first consider the following:

• What kind of work is involved
• How much time that work will take
• The extent of the responsibility I can take on

Website production is
not just "design" or "building."

It is a job with many invisible tasks,
such as interviews, research, planning, revisions, and verification.

When deciding on a price,
I try to break down the work as finely as possible.

For example...

• Interviews and requirements gathering
• Page structure planning
• Design production
• Implementation and responsive adaptation
• Revisions and adjustments
• Launch and final verification

When you break it down like this,
I think you will realize that
it takes more time than you might have thought.

Thinking in terms of time conversion

My pricing structure
adopts a method based on work hours.

• How many hours each process takes
• How much total effort is required

I add these up and determine the price from there.

This is to ensure the price has a rationale, rather than just being "about this much."

The same approach applies to OPTION pricing

The approach is the same for OPTIONS.

• What kind of work increases when added?
• How much extra time will it take?

After organizing these points, I set them separately from the base price.

By doing this,
• It is easier to add things later
• Estimates are easier to understand
• There is mutual satisfaction

These are the benefits.

The choice not to decide based on low cost

Sometimes I am asked, "Can you do it for cheaper?"

In such cases,
rather than lowering the price,
I try to adjust the scope.
• Reduce the number of pages
• Remove OPTIONS
• Determine priorities

If you force your prices too low,
you will struggle yourself, and as a result, it may not lead to good production work.

The reason for providing a price upfront

I try to
provide an estimate of the cost at the initial stage
as much as possible.

The reason is simple:
• It allows people to consult with peace of mind
• It prevents discrepancies later on
• It makes it easier to build a relationship of trust

is why.

To those who are about to set their prices

The content written in this article
is not about saying 'this amount is the correct answer.'

What is important,
I believe, is to have your own standards and way of thinking.

Rather than just copying someone else's pricing,
being able to explain 'why this amount'
in your own words.

I feel that
is very important for continuing as a freelancer.