Characteristics of properties that get viewings but don't close, and the pitfalls often overlooked

Yesterday, I talked about measures for 'properties with no inquiries.' Today, we move to the next step: 'properties that get viewings but for some reason don't receive applications.'

You are getting inquiries from the internet, and people are actually taking the time to visit the site. If it still doesn't close, the cause is very simple.

It means there is a negative gap between the pre-visit expectations and the reality on-site.

There is always a hidden factor that disappoints customers who came because they thought, 'This might be good,' after seeing the online listing and photos.

When showing a property, there are moments when the customer's tone suddenly drops. Here are three common characteristics.

The first is odor. In rooms that have been vacant for a long time, the water in the drain trap evaporates, allowing sewer smells to rise, or the air becomes stagnant and smells musty. Visual information is conveyed through photos, but olfactory information can only be known by going to the site. The unpleasant smell the moment the door is opened turns the rest of the viewing into a 'fault-finding' mission.

The second is the gap between the photos and the actual size or brightness. If you use photos that were forced to look wider with a wide-angle lens or photos that were overly processed for brightness, the viewing will start with a negative impression like, 'Oh, it's smaller than I thought,' or 'It's dark.'

The third is the disorder of the common areas. Even if the room itself is cleaned, is the trash area messy, or are there rusted bicycles left in the bike parking area? Customers are imagining 'what life would be like if I lived here.' Disorder in common areas leads directly to anxiety about the quality of residents and the management system.

The fact that you are getting viewings is proof that the conditions, such as rent and floor plan, have already been cleared.

When you aren't closing, try putting yourself in the customer's shoes and walking from the entrance to the inside of the room. Simply improving the on-site impression through regular ventilation, preparing slippers, and checking the cleaning status of common areas will definitely change your closing rate.