[note Strategy] A talk about how the parts that don't generate revenue are important for monetization.

Hello everyone!!
I'm Miyaken, a Small and Medium Enterprise Management Consultant!!

Now, everyone, is your note monetization going well??

If you're thinking, "It's going great!!", there's no need for you to read any further. On the other hand...

For those of you thinking, "I can't seem to get people to buy..." or "It's not growing at all...", please give me a little of your time!!
This article is free, so please take a read; I promise it will be useful!!

I'm going to talk about how the 'free' part is important for selling paid articles!!
This time, too, I will write from a consultant's perspective, logically, but in an easy-to-understand way!!

🔻This is the highly acclaimed 'note Strategy' series!!

I've written some rather harsh things this time.
Some of you might feel a "Ugh..." reaction, but gaining that realization is the first step.
Please don't run away and keep reading.

Just writing paid articles won't make them sell

When you think, "I want to earn money on note!", it's normal to want to increase the number of paid articles.
But even if you only write paid articles, they won't easily start selling.

Looking around note, you might see people who just mass-produce paid articles.
...but I have never seen a case where this pattern was successful.
I'm sure you all feel the same.

Why is that?? It's simple.
Normally, you wouldn't have the psychological inclination to suddenly buy something you don't understand from a complete stranger.

This isn't just limited to note.
You wouldn't buy a mysterious vase if someone on the street suddenly tried to sell it to you, right??
It's the same thing.

If you want someone to buy something, you have to clearly convey 'who you are', 'what this is', and 'what kind of benefits it offers'.
In other words, it is necessary to convey the three elements of 'trust', 'interest', and 'value'.

If you only write paid articles, the crucial parts won't be read.
Therefore, it won't be conveyed who you are, what you are posting, or what kind of benefits there are.

Have you become a 'mysterious person selling mysterious things'??

Gain 'interest' and 'trust' with free articles

So, what should you do to convey that to the reader??

That's right. Free articles.
In short, free articles are a trial version of paid articles.

First, with free articles, it is most important to have them think:
"This person's way of thinking might be good! = Interest"
"This is useful!! I want to read more!! = Trust"

And don't cut corners just because it's free; put your heart into your free articles.

Free articles are like food samples at a supermarket.
You're more likely to buy something after tasting a sample than if someone just suddenly said, 'It's delicious! Please buy it!', right?

If you can make people think, 'This person's content is valuable,' through your free articles, just like a food sample, you win.
Once that happens, the barrier to your paid articles drops significantly, making them easier to sell.

Conversely, if they think, 'There's nothing of substance here...', you're out.
They likely won't ever look at your work again.

To sell paid articles, you must generate interest through free articles.
For that reason, you must put your heart into your free articles.

This is crucial.

Conveying 'value' in the free section of a paid article

The strategy for getting people to buy paid articles isn't limited to free articles alone.
The free section of a paid article is also important.

In note's paid articles, you can set the free section as you like.
In other words, you can choose how much of the 'value' of the paid article you want to reveal.
Are you conscious of how you write this 'free section'?

There are many people who just 'cut it off abruptly in the middle,' but this is a huge waste!
It is important to design it properly as an introduction to make the reader think, 'I want to know what happens next!'

Specifically, there are approaches like the following:

By making these efforts, you will find that people are much more likely to think, 'I want to pay to read this!'

🔻 My paid articles are also conscious of these points

Most other successful noters besides me are also conscious of this.

🔻 The familiar Nao Kurosaki is also one of them

Please go and take a look at various other noters yourself and 'experience' it.

For monetization, 'free' is indispensable

I have talked about how important the 'free section' is for monetization up to this point.
I will repeat myself, but this is a common theme in business in general.

When a salesperson goes to sell a product, they always bring samples, don't they?

Even with seminars and books, the more substantial the free content is, the more you'll want to know what comes next, right?

For accessories and clothing, it's precisely because there is a free trial experience called 'trying them on' that your desire to purchase is stirred up.

There is no way that note is an exception!!
The more solid your free articles and the free portions of your paid articles are, the easier it becomes to lead to revenue.

'More haste, less speed' is a well-said phrase, isn't it?

For those of you who thought, 'This is all just common sense'

How do you feel after reading this far??

'It's cliché, or rather, now that it's pointed out, it's all just obvious stuff...'

Is there anyone who thought that??

I'm going to write something a bit harsh.
If that's you, let's take another look at your articles.
Are you actually doing the 'obvious' things?

This kind of know-how is meaningless if you only 'sort of know it'.
It only becomes useful when you understand that 'that's just how it is,' consciously read other people's articles with that in mind, realize 'it's true, this is interesting,' and then reflect that with intention in your own articles.

If you aren't actually doing the things that are 'obvious once pointed out,' then it means they aren't 'obvious' to you.
For those of you for whom it wasn't 'obvious,' please take what I've said so far to heart!!

Don't become a know-how collector!!
Someone who practices one piece of know-how will do better than someone who only knows ten.

Summary

Here is a simple summary.

If you are aiming for monetization on note, please keep this in mind!

Conclusion

How was it??
This time, I talked about how it's important to work hard on the 'free' parts to win trust for the sake of monetization.
Since it's difficult for humans to continue when they don't see results immediately, it's not rare for people aiming for monetization to only write paid articles.
After reading this article, please take another objective look at whether your articles are truly structured to sell.

If you understood the importance of free articles, found this helpful, or are looking forward to the next note strategy series, please be sure to follow, like, and comment!
I also accept consultations on note policies and business management, so please feel free to contact me via the email below!
Come back and visit again! 🙌🙌

🔻 The best article for the next step after this one is here!!

Mirai Sozo LAB, SME Consultant, Kenta Miyazaki
e-mail: miraisozolab@gmail.com

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