We asked 1,707 moms and dads! Who did you use the 'Happy Present Coupon' with? Who do you plan to use it with?
Link Co., Ltd. [Parenting Generation Survey]
The 'Happy Present Coupon' we distribute to moms and dads raising children who attend kindergartens and nursery schools.Happy Present Coupon'. We conducted a survey asking, 'Who have you used it with so far? And for those planning to use it, who will you use it with?'
In this article, we categorize the facilities listed in the Happy Present Coupon into three types: 'Leisure Facilities,' 'Restaurants,' and 'Event-related,' and present the survey results on who they have used it with (or plan to use it with), investigating whether 'the person they go with changes depending on the age group' or 'changes depending on the place they go.'
Survey period: April 8, 2024 – June 28, 2024
Survey method: LINE friend survey
Number of survey respondents: 1,707
■ Profile of survey respondents
The survey respondents were 90% female and 10% male. By age group, those in their 30s accounted for more than half at 64.1%, followed by those in their 40s and 20s. Regarding the number of children, most were parents raising 1 to 2 children, followed by those raising 3 children.
・Gender
・Age group
・Number of children
First of all... What is the Happy Present Coupon!?
It is a coupon booklet featuring leisure facilities and companies closely tied to daily life that have sponsored us with the hope that nursery school children and their families can enjoy their long vacations.
*We deliver 450,000 copies to nursery schools and kindergartens across 8 areas nationwide.
■ Leisure Facilities | Who did you use the coupon with? Who will you use it with?
Who did you go to 'Leisure Facilities' with using the Happy Present Coupon? If you have plans to use it in the future, who do you plan to go with? (Multiple answers allowed)
1st place: 'Family' 1,275 people
2nd place: 'Mother and child' 233 people
3rd place: 'Grandparents, mother, and child' 106 people
4th place: 'Father and child' 65 people
5th place: 'With friend's family (mom friends)' 48 people
6th place: 'With sibling's family (relatives)' 26 people
7th place: 'Grandparents, father, and child' 21 people
As expected, the most common answer was using it with 'Family'.
So, does the person they go with change depending on the parent's age group?
・Under 29 years old (Multiple answers allowed)
1st place: 'Family' 67.8%
2nd place: 'Mother and child' 13.9%
3rd place: 'Grandparents, mother, and child' 8.0%
・30 to 39 years old (Multiple answers allowed)
1st place: 'Family' 73.0%
2nd place: 'Mother and child' 12.2%
3rd place: 'Grandparents, mother, and child' 6.0%
・40 years old and over (multiple answers allowed)
1st place: 'Family' 71.8%
2nd place: 'Mother and child' 15.7%
3rd place: 'Grandparents, mother, and child' 3.6%
Across all age groups, the response that they used (or will use) it with 'family' was overwhelmingly high at around 70%, followed by 'mother and child' and 'grandparents, mother, and child'.
There were few responses for 'father and child' or 'grandparents, father, and child,' indicating that few people went (or will go) to leisure facilities without the mother present.
■ Restaurants | Who did you use the coupon with? Who will you use it with?
Who did you go to a restaurantwith using the Happy Present Coupon? If you plan to use it in the future, who do you plan to go with? (multiple answers allowed)
1st place: 'Family' 1,190 people
2nd place: 'Mother and child' 282 people
3rd place: 'Grandparents, mother, and child' 105 people
4th place: 'Father and child' 52 people
5th place: 'With friend's family (mom friends)' 49 people
6th place: 'With sibling's family (relatives)' 23 people
7th place: 'Grandparents, father, and child' 22 people
For restaurant use, the most common response was also 'family'.
So, how does it look depending on the age group of the parent?
・Under 29 years old (multiple answers allowed)
1st place: 'Family' 64.4%
2nd place: 'Mother and child' 16.8%
3rd place: 'Grandparents, mother, and child' 9.3%
・30 to 39 years old (multiple answers allowed)
1st place: 'Family' 70.3%
2nd place: 'Mother and child' 15.4%
3rd place: 'Grandparents, mother, and child' 5.6%
・40 years old and over (multiple answers allowed)
1st place: 'Family' 69.9%
2nd place: 'Mother and child' 19.7%
3rd place: 'Grandparents, mother, and child' 4.2%
Similar to leisure facilities, across all age groups, the response that they used (or will use) it with 'family' was overwhelmingly high at around 70%, followed by 'mother and child' and 'grandparents, mother, and child'.
■ Event-related | Who did you use the coupon with? Who will you use it with?
Event-relatedcoupons: who did you go with? If you plan to use it in the future, who do you plan to go with? (multiple answers allowed)
1st place: 'Family' (916 people)
2nd place: 'Mother and child' (171 people)
3rd place: 'Grandparents, mother, and child' (74 people)
4th place: 'Father and child' (41 people)
5th place: 'With friend's family (mom friends)' (37 people)
6th place: 'With sibling's family (relatives)' (21 people)
7th place: 'Grandparents, father, and child' (14 people)
Even for event-related usage, the most common answer was 'family'.
Now, does the result remain the same depending on the age group of the parents?
・Under 29 years old (multiple answers allowed)
1st place: 'Family' 64.5%
2nd place: 'Mother and child' 10.9%
3rd place: 'Grandparents, mother, and child' 7.6%
・30 to 39 years old (multiple answers allowed)
1st place: 'Family' 72.9%
2nd place: 'Mother and child' 12.3%
3rd place: 'Grandparents, mother, and child' 5.6%
・40 years old and over (multiple answers allowed)
1st place: 'Family' 71.0%
2nd place: 'Mother and child' 20.0%
3rd place: 'Grandparents, mother, and child' 3.5%
Similar to leisure facilities and restaurants, the result was that around 70% of respondents in all age groups answered that they used (or plan to use) it with their 'family'.
Summary
What did you think of the 'Who did you use the Happy Present Coupon with? Who do you plan to use it with? Survey'?
It was found that regardless of the location used or the age of the parents, the vast majority of people used it with their 'family'.
It was impressive that while 'mother and child' was the next most common, 'father and child' was low.
Also, many parents in the younger generation aged 20-29 used it with their grandparents, and it was found that the proportion of people using it with 'mother and child' increases in the generation aged 40 and over.
We introduce real voices of the parenting generation, survey results, and research data heard from LINE friends of the family-oriented coupon & discount information site 'Happy Mikke!'.
Please check out our other articles as well.
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