Our kindergarten-based media 'Family Kids Note' has won the Bizpa Award 2023!
We are pleased to announce that Family Kids Note has won the 'Bizpa Award 2023 (Sampling Category)'.
The 'Bizpa Award' is an event held by Bizpa Co., Ltd., which operates the advertising media platform 'Bizpa,' to recognize outstanding advertising media and marketing support services throughout the year.
First of all, what is 'Bizpa'?
'Bizpa' is an advertising media comparison site operated by Bizpa Co., Ltd.
It lists over 20,000 various advertising media (print, billboards, web, etc.).
We have also been listing our products there for about three years, and we receive multiple inquiries every month✨
*When you list, you get a product introduction page!
▼ 'Family Kids Note' product introduction page on the 'Bizpa' site
Is the 'Bizpa Award 2023' a big deal?
The 'Bizpa Award 2023' selected a total of 32 media outlets across 12 categories as the most popular media during the one-year period from January 1, 2023, to December 31, 2023...
Although the selection criteria are unique, it seems they are based on material downloads and page views.
Since 32 media outlets were selected from over 20,000, I think it is a very big deal!
Overview of 'Bizpa Award 2023'
Name: Bizpa Award 2023
Announcement Date: Tuesday, February 13, 2024
Why was [Family Kids Note] chosen?
I took the liberty of thinking about why [Family Kids Note] was chosen out of so many media outlets.
Reason for selection ①: Clear target
'Bizpa' categorizes media, and among them are popular categories like [Family] and [Mom].
Our product fits perfectly into these categories, and because the target is clearly defined as [families with small children] through kindergartens and nursery schools, I believe it was easy for viewers to understand.
Reason for selection ②: Easy-to-understand thumbnail image
Eye-catching visuals are important, aren't they? While many media outlets only show their logo, 'Family Kids Note' uses an actual photo of the product as the main image. I believe it was easy to understand at a glance what kind of product it is and what kind of customer base uses it.
Comparing it with other media, I thought about it further
Even with just the above, there were several other similar media outlets with the same target.
Comparing it with other companies' media, I will also take the liberty of thinking about what points were good.
Potential point ①: Presence of track record and case studies
When selecting advertising media, you are curious about other companies' usage records, right?
On the 'Family Kids Note' page, we publish creative examples and actual testimonials from clients who have given us permission, across multiple industries.
Potential point ②: Presence of FAQs
Frequently asked questions (such as minimum lot size, segments, etc.) are provided in advance.
Occasionally, you might see advertising media that doesn't provide much detail and just says 'Please contact us!', but that makes me feel a bit hesitant as it seems like sales will be aggressively following up.
Therefore, with the spirit of 'let's put out the information we can!', we have made our listing information more comprehensive than others.
Summary
As the creators of advertising media, I believe we must first be able to promote our own products!
So, this award was very gratifying as it objectively showed that our service is attracting attention!
Please take a look at the 'Family Kids Note' product page on 'Bizpa'.
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