Episode 1: Why I am a 'Conceptor' and not a 'Designer'
I am neither a designer, a copywriter, nor a business executive. The title I have used for nearly 40 years is 'Conceptor.' It is a job of finding value that has not yet been put into words and opening the door from 0 to 1. Following the birth of the Be-1, I am recording here the 'way to create the future' that I became convinced of.
I will be serializing this theme of the Conceptor from the first to the fourth episode.
'Why I am a "Conceptor" and not a "Designer"'
The beginning of the Conceptor
I am often asked in the world, 'Mr. Sakai, you are a designer, aren't you?' However, I have never called myself a designer.
I can draw. But I choose not to.
This is because the moment a designer draws a line, the idea is confined to the 'range of what they can draw.' I want to send my imagination much further.
That is why I invented the title 'Conceptor' for myself. It is upstream from design and before planning. My job is to pick up value that no one has yet put into words and create the entrance from 0 to 1.
I have used this title for a long time, but I feel that the era has finally caught up with it. In the age of generative AI, the 'professional ability to move the future with words' is being re-evaluated.
A Conceptor is someone who edits the future. The next episode, Episode 2: 'The reason I, who didn't even have a license, moved Nissan,' is scheduled to be posted next Tuesday night.
