The MacBook Neo and the Future of Computing

The MacBook Neo is pointing in the right direction, but nobody seems to have noticed — including Apple itself.
Here is the vision that Apple failed to communicate:
If you have the internet and AI, you don’t need powerful local processing anymore. The device is just a window. What matters is a large screen, a physical keyboard, and a permanent connection to AI in the cloud.
This is the Blackberry philosophy reimagined for the AI era. Blackberry understood that a physical keyboard makes you faster, more precise, more productive. The MacBook Neo brings that same “serious tool” feeling back to computing.
The problem is not the product. The product is right. The problem is the presentation. Apple forgot how to tell a story. Steve Jobs sold dreams. Tim Cook sold specs. Who will sell the vision now?
The MacBook Neo should have been introduced like this:
“You no longer need a powerful computer. You need AI. Here is your window to AI. That’s the MacBook Neo.”
Simple. Powerful. True.
Apple, you built the right product. Now learn how to talk about it.
— A loyal Apple user since the Kanji Talk era