Don't be fooled by "impression" numbers. The truth about "3 minutes of one person" which is more important than 10,000 PV | SNS Strategy | Business | Thinking Methods | Trivia | Writing | Side Hustle
Hello everyone! This is Kuro no Ichigo😊
A series on questioning the everyday norms. This time, it's about the number that SNS creators worry about the most.
**"Impressions (number of displays)"**.
"My impressions went up today!"
"It's not being displayed at all..."
I understand the feeling of being swayed by these numbers all too well.
However, speaking from my experience of running a site with 1 million PV and now facing 1,700 friends on note, impressions are nothing more than "passing by each other".
Today, I will talk about the "cruel truth" hidden behind the numbers.
1. Impressions are just "making eye contact"
In the first place, an impression is the "number of times" your post was displayed on someone's screen.
To put it extremely, when a user is scrolling through their timeline at high speed, even if your post passes by the screen for only 0.1 seconds, it is counted as "1 impression".
In other words, having many impressions is like holding up a sign at the Shibuya scramble crossing.
It just means "you passed by many people," not that "they read the content."
2. What matters is the body temperature called "engagement"
What we should really be chasing is the "engagement (reaction)" that lies beyond impressions.
Did they stop the screen and read it to the end? (Dwell time)
Did they press "Like" to show empathy?
Did they share their own opinion in the comments?
Rather than 10,000 impressions that are ignored by 10,000 people, 10 impressions where just 10 people read it enthusiastically for 3 minutes are overwhelmingly more valuable, both in terms of business and as a creator.
Believe in the deep and intense "body temperature" rather than the thin and wide "numbers."
This is the secret to continuing for a long time.
3. "Impression farming" kills your brand
Recently, "impression farming"—trying to earn impressions only by using provocative words, agitation, or jumping on trends—is rampant.
The numbers might indeed increase.
But if you repeat posts without substance, the algorithm will judge you as a "thin magazine."
And above all, readers will stop trusting your words, thinking "this person again."
Don't "chase" impressions, but think of them as something that "follows" as a result of writing good articles.
This mindset will protect your "soul."
In conclusion
Numbers don't lie, but they don't tell the whole story either.
To you, feeling down because your impressions aren't growing.
It's okay.
There is definitely someone out there who is reading your articles thoroughly and finding secret comfort in them.
"Who do you want to reach, with what, and how?"
Stop chasing the shadow of numbers and start looking at the light of the reader right in front of you.
See you in the next article 😌
#KuroNoIchigo #Impressions #DarkSideOfSNS #Marketing #BusinessThinking #Essence #DailyPosting