What exactly is 'non-fried'? The secret behind the 'crunch' hidden on the back of snacks | Writing | Business | Thinking Methods | Trivia | SNS Strategy | Side Hustles
Hello everyone! This is Kurono Ichigo😊
Today, I am bringing you a new series where I dig deep into the 'everyday norms' that I've recently been thinking about.
Titled, 'Questioning Everyday Norms Series'.
For the first installment, we look at this word often seen in convenience stores and supermarkets: 'Non-fried'.
1. Why is it crunchy even though it's 'not fried'?
Potato chips and that snack everyone loves, 'Kappa Ebisen'. The word 'non-fried' is written proudly on the packaging.
'It's healthy because it's not fried in oil.' 'If it's this, I can have it even while on a diet...'
Many people pick them up thinking that. But, don't you suddenly wonder? 'If it's not fried in oil, why is it so crunchy?'
Actually, there was a painstaking amount of ingenuity (technology) hidden by the manufacturers there.
2. The true nature of 'non-fried' is 'hot air' and 'pressure'
When I looked into it, I found that many non-fried snacks are baked using 'hot air' instead of oil.
Steaming: Kneading the ingredients to form them.
Drying: Slowly removing the moisture.
Baking with hot air: By applying high-temperature hot air, the moisture inside the dough is instantly removed, creating that unique texture.
Also, for puffed snacks, a method is used where high 'pressure' is applied and then released all at once to make them expand.
In other words, 'non-fried' is not 'cutting corners,' but a crystallization of 'advanced alternative technology' to achieve deliciousness without using oil.
3. Isn't this the same for note (business)?
Now, here is the 'Kurono-style' perspective.
When I learned about this non-fried mechanism, I thought, 'This is exactly the same as running a note account.'
Many people try to use 'oil' (= advertising costs or fame) to spread (fry) their articles all at once. But we, the unknown, don't have that oil.
So, what should we do? We have no choice but to use 'hot air (=passion and persistence)' and 'pressure (=a unique perspective)' to create a way to make people read through our content with a 'crunchy' feel without using any oil.
Just as there is a unique texture created precisely because it is 'non-fried',the gritty, honest truth that can only be written because one is 'unknown'becomes a crunchy, pleasant stimulus that moves the reader's heart.
In conclusion
Behind the words we take for granted, there is always someone's intention or ingenuity hidden.
When you eat non-fried snacks, if you remember, 'Ah, this is the result of effort through hot air,' the taste might feel a little deeper (lol).
Are there any words around you that you see often but don't actually know well? If so, please let me know in the comments. I will dig deeper into them using the 'Kuro-no-Shiki' method on your behalf!
Well then, see you in the next article 😌
#KuroNoIchigo #QuestionTheEveryday #NonFried #Trivia #BusinessThinking #DailyPosts #KappaEbisen