The reason why I, who spent a long time being ignored on note, realized why titles cause people to click away

Hello! This is Taro!
Japan beat Tunisia, didn't they! It was such a perfect performance that I really started to think they might actually win the whole thing.

Now, this time, I'm going to break down the reason why note titles determine whether you get "read or ignored" from a marketer's perspective.

To be honest, I was on the "ignored side" for a long time.
Articles I spent time writing would get a few views, but almost zero likes.
Haven't you ever seen that smartphone screen with zero notifications?

Actually, the cruelest thing about posting on note isn't that your content isn't read. It's that you're being closed out by your title before anyone even reaches the content. That's it.

And the titles of people who don't get read usually make the same mistakes.
Summarizing things in a cool, abstract way. Writing what you want to say without writing about the "benefit" for the reader. Using jargon (AIO, LLMO, AGI...) to try and sound smart.
I did all of it. ...All of it.

You're probably thinking right now, "It's just techniques, it's just superficial stuff, right?" I get it, I thought so too. But I was wrong.

A title is actually the task of "translating your content into a single line."
From here, I'll break down why things get read into five points. This isn't about bragging about my achievements. It's a record of how I, who wasn't being read, looked at the reasons from the other side.

1. It conveys "this looks useful right now" in an instant
Free, save for later, top picks, for beginners, including numbers... Honestly, it's cliché, isn't it?
But there's a reason why clichés work: people judge the "benefit" in a list in 0.5 seconds. Being able to understand it at a glance is powerful.

2. You can see "the person who actually did it"
We live in an era where you can generate general theories in seconds using AI, right? That's exactly why the value of "real experience," "I tried it," and "I failed" is rising.
It's what you call primary information.
I think this is the one place where even someone like me, who doesn't have many achievements to talk about, can fight on a level playing field.

3. It stirs "emotion"
Actually, articles that get a lot of views and articles that get comments are different things.
Rather than being "useful," comments are generated by things like "I understand" or "Me too."
Isn't this something people often overlook?

4. There is "comparison/conflict"
ChatGPT vs. Gemini. Is "this is all you need" a thing of the past? People are creatures who are curious about which one is better in the end. Especially since the number of AI tools keeps increasing, comparisons really hit home.

5. It is clear "who it is for"
For people in their 50s, from zero experience, even for beginners. People stop when they think, "This might be for me." Conversely, a title that doesn't say who it's for won't stop anyone.

Conversely, the titles I used when I was being ignored were abstract, didn't show what could be gained, and were armed with jargon. I wanted to look smart.
But readers aren't looking for smart titles. They are looking for titles that relate to them. I think this is quite important.

混ぜない。これが今日の解決策。

By the way, in the title of this article, I have included:
1. The real experience of being on the side that isn't read,
2. The perspective of a marketer,
3. The contrast between "read/not read."

I am still on the journey. I don't have thousands of followers.
However, I feel like that's exactly why there are things I can say.
Precisely because we are in an era where beautiful titles can be mass-produced by AI,
the value of "a single line that only that person can write" will rise from here on out.
I believe that, and I'm still struggling with titles today.

I'll be back!