Going 'Too Far' Attracts Customers

The other day, I heard that Don Quijote was selling
some interesting prepared foods, so
I went to check them out.

I found the products on the sales floor and
couldn't help but grin!

◯ Fried Chicken Skin-Only Bento

◯ Drowning in Sauce Tenshinhan (Crab Omelet Rice)

◯ Gizzard-Only Yakitori Bowl

◯ Sandwich with 2.5 Whole Soft-Boiled Eggs

◯ Only the Crispy Part of the Corn Dog
　(A pack containing only the crispy base)

See, isn't that just a bit too funny??

Furthermore, the copy on the sales floor was
so well-crafted that
I was truly impressed.

"120 points for someone rather than 75 points for everyone"

"What's that? Looks delicious!
　Obsessive meals that make you groan with delight"

I thought it was a great piece of copy,
and at the same time,

I realized that this way of thinking
is a strategy that we sole proprietors
can easily adopt.

✔️ Mass appeal
✔️ This is what's normal
✔️ This much is appropriate

If you think with this mindset,
you end up creating services similar to everyone else in the industry,
your service names become safe and vague,
and you won't get noticed.

Therefore,
let go of those restrictions for once,
and think in terms of '120 points for someone rather than 75 points for everyone'.

It's niche, but

Don't you think you're likely to come up with
ideas that will resonate with the people you like?

And if this is something
you love
and want to do,

／
I want to go
too far!
＼

Right? Haha.

If you enjoy your work and
express that in words,

customers with the same values
will gather,
saying, 'I get it! That's awesome!'

So, for whom will you
go 'too far'?

See you later!

★Newsletter