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The Society of Total Management: The Era of 'Self-Management' Expanded by AI

On January 26, 2026, the Kokuyo Workstyle Institute released a research report titled 'WORK TREND REPORT 2026'.
Now that generative AI has become the operating system of organizations, the labor structure of white-collar workers is being rewritten from the ground up. Capabilities once entrusted to a select few in management positions, such as judgment and leadership, are being widely distributed, and a 'society of total management' has arrived where every worker takes on decision-making and accountability as a 'small manager.' People are no longer on the side being managed; they are transitioning into beings who expand themselves and simultaneously manage themselves while collaborating with their 'new teammate,' AI.
In this report, we rethink how we can reclaim human 'pauses' and 'well-being' within the ever-accelerating loop of self-management, and how we can open up new horizons for working styles. By cross-analyzing a vast array of domestic and international information sources, we have organized and defined the changes in working styles that will become apparent toward 2026 into seven trends.
As an inevitable trend underlying these developments, we present the foreword [MEGASHIFT] by Shotaro Yamashita, the editor-in-chief of this report and director of the Workstyle Institute, reprinted from this issue.

Photo by Hironori Kim


Perhaps we no longer need bosses.

At the very least, everyone is now expected to act like a boss. The spread of generative AI has fundamentally rewritten the labor structure of white-collar work. It has placed the power of judgment and leadership—once permitted only to those with experience and titles—into the hands of everyone. As Sam Altman says, 'AI is already starting to work like a junior colleague,'*¹ the era where a new recruit can lead a team with a single click has already quietly begun.

In this society, everyone has their own projects, makes decisions, and takes responsibility for the results. In short, every worker becomes a 'small manager.' Through AI, the individual is expanded and, at the same time, isolated. Everyone is being forced to stand in the world not as the managed, but as the manager.

The Democratization of Knowledge and Melting Hierarchies

The greatest change brought about by AI is the democratization of knowledge. Even a novice with little experience can access the insights accumulated by veterans and instantly raise the quality of their judgment. Generative AI has not only distributed knowledge but has also changed the speed of knowledge. It is an era where immediate optimal solutions are prioritized over time-consuming deliberation. The hierarchy once maintained under the name of 'experience' is rapidly dissolving.

The 'light' of this structure is easy to understand. Those who can freely use AI become overwhelmingly faster and stronger. Freed from monotonous tasks, they can devote time to creation and conceptualization. According to a PwC survey, the compensation for talent with AI skills is 50% higher on average, and the productivity of companies that introduce AI jumps threefold *². Improved efficiency stimulates self-esteem and accelerates careers. It is not uncommon for young employees to leapfrog experience and stand in the arena of decision-making.

At the same time, AI is taking over the tasks of middle management, compressing the organizational pyramid. Routine tasks such as progress management and report creation are being automated, and decision-making authority has descended to the front lines. Flattening does not mean equality. Freedom does not mean the absence of management, but the compulsion of self-management. The 'discretion' brought by AI is also a 'redistribution of responsibility.'

Social hierarchies once guaranteed by seniority and academic background are being replaced by skills and speed. AI is a device that not only amplifies talent but also reconstructs the very order of society. Behind the ideal that anyone can be a leader, the pressure that everyone must be a leader is quietly intensifying.

The Curse of the 'Capable Self'

On the other hand, in an AI society, there is almost no such thing as 'cannot.' There are always means, tools, and answers. Eliminating the reasons for 'cannot' is the very essence of AI. However, in a society where 'cannot' has disappeared, one has no choice but to blame oneself for being unable to do something.

As philosopher Byung-Chul Han wrote in 'The Burnout Society'*³, modern people are exhausted not by external pressure, but by themselves. AI accelerates this structure. The more results AI produces, the higher the hurdles humans must clear. The inferiority complex of 'being someone who cannot produce results even with AI' quietly eats away at the heart.

The more a society promotes autonomy, the lonelier people become. The layer of care once provided by middle management is lost, and only responsibility rests on the individual's shoulders. Even if the organization becomes flat, it becomes a sharp pyramid psychologically. The more AI supports 'results,' the thinner the mechanisms for supporting failure become. Freedom has expanded, but the support system has vanished.

The Absence of Silence and Ritual

AI always answers. Therefore, it becomes difficult to be lost. Time spent thinking while not knowing, or proceeding by trial and error, is discarded as inefficient. However, creativity is something that can only be born in that very 'not knowing.' The fact that work finishes quickly because of AI also means that the next work begins immediately because of AI.

And transparency turns into violence. By making everything visible and evaluable, AI excludes 'human noise' such as the heterogeneous, silence, and coincidence. The starting points of creativity—clashes with different others, misunderstandings, and mistakes—fall through the net of optimization. In a world that is made visible, others are merely objects of comparison.

In the past, the existence of 'bosses' and 'seniors' mediated not only knowledge but also approval, ritual, and a culture of belonging. There was a warmth of organizational culture in morning greetings, casual chats, and relationships where failures could be laughed off. However, AI does not require these physical and temporal processes. Only the results remain, and the process is deleted. The culture of 'pauses' that lay at the root of the act of nurturing people has been lost before we knew it.

The Aesthetics of Deceleration and the Rhythm of Resistance

There is no doubt that AI expands humanity. But beyond that expansion, humans are increasingly losing their human imperfection. A society where everyone becomes a manager, manages themselves, and continues to update themselves. It may look like freedom, but it is an endless loop of self-management.

Technology has increased what we 'can do.' But shouldn't we really be asking, 'what should we not do?' Keeping silent. Allowing for failure. Engaging with others. Embracing inefficiency. These were all supposed to be the techniques for humans to be human.

The maturity of the AI era lies not in acceleration, but in the aesthetics of deceleration. Taking time in an age of speed, and leaving room for ambiguity in a transparent society. Such a rhythm of resistance will likely be the final bulwark supporting human dignity.

Working with AI is not about mastering technology, but about the question of how to reclaim the 'space' that is being lost to technology. To work is to think. To think is to pause. To pause is to reconnect with the world once again.

We are now standing in an era where we must relearn how to 'live in the space' with AI, rather than competing with it.


Photo by Hironori Kim

Book Overview
Title: WORK TREND REPORT 2026
Editing: Kokuyo Workstyle Institute, Blackbird Inc.
ISBN: 978-4-86682-108-5
Art Direction: Hiromi Fujita (FUJITA LLC)
Publication Date: January 23, 2026 (Friday)
Publisher: Kokuyo Co., Ltd.
Format: A5 variant / 36 pages
Price: 1,500 yen + tax

Purchase here.

Table of Contents
MEGASHIFT
TRENDS 2026
1| Human–AI Collaboration: AI as a New 'Teammate'
2| Redesigning Organizations & Careers: Re-imagine Organizations and Careers
3| Learning–Work Integration: Work and Learning Dissolve into Each Other
4| Humanity & Happiness: New Metrics of Humanity and Happiness
5| Hospitality-Centered Workplaces: Hospitality as an Office Strategy
6| Adaptive & Sustainable Urban Integration: New Ways of Working Change Cities
7| Integrated Governance & Trust: Rebuilding Integrated Governance and Trust

Text by Shotaro Yamashita Shotaro Yamashita

Director, Workstyle Institute / Yokoku Institute, Kokuyo Co., Ltd. / Editor-in-Chief, WORKSIGHT / Specially Appointed Associate Professor, Kyoto Institute of Technology

After joining Kokuyo, he engaged in consulting work for the realization of strategic workstyles, and multiple companies he worked with received the 'Nikkei New Office Award (Minister of Economy, Trade and Industry Award, etc.).' In 2011, he launched 'WORKSIGHT,' a media outlet themed on the workstyles and office environments of global companies, and in the same year, established 'WORKSIGHT LAB. (currently the Workstyle Institute),' a research organization for thinking about the future of work. From 2016 to 2017, he served as a visiting researcher at the Helen Hamlyn Centre for Design at the Royal College of Art, and has been a specially appointed associate professor at the Kyoto Institute of Technology since 2019. In 2022, he launched the 'Yokoku Institute,' which proposes a future with agency. He conducts practice and research across the fields of workstyle/workplace design and future foresight. His edited books include 'WORK TREND REPORT 2026,' 'Reading Circles for Companies and Society,' 'The Anthropology of Working [Print Edition],' 'WORKSIGHT 2011-2021: Way of Work, Spaces for Work,' and others.

References
*¹ Sam Altman said AI agents are acting like junior employees ̶ and he’s betting that your AI colleague could soon ‘discover new knowledge’ , Business Insider (Jun. 3, 2025)
*² The Fearless Future: 2025 Global AI Jobs Barometer, PwC (Jun. 10, 2025)
*³ 'The Burnout Society' by Byung-Chul Han, translated by Riku Yokoyama (Kadensha)