"I have nothing" - How "ordinary people" can do the work they love through self-branding

A single word from my mentor became a turning point.
"You understand the feelings of ordinary people best, don't you? People who are amazing from the start don't understand that. How many tens of thousands of ordinary people do you think there are? You should think about how to help and encourage those people."

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"I have nothing" - The volume on how "ordinary people" can also live freely by doing self-branding.

I quit my job as a company employee six and a half years ago.
Thanks to that, I have been able to work as a freelancer.
I can work with just a PC.

Because my father developed dementia, I started returning to my parents' home frequently.
Because it makes my mother and father happy.
If I had been a company employee, I would have been too busy to do it.
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Recently,
"How did you do that?"
"You're always working in different places, but what do you do for a living?"
I have started to be asked these things.

My life has always been an away game, full of nothing but setbacks.
Because I was right in the middle of the super ice age, there were no options or economic booms to begin with.
I had no choice but to think in the place where I was placed.
It's like playing poker with these weak cards I was dealt.
Precisely because "there are many constraints," I thought desperately.

Because my husband had a serious illness, he was left with aftereffects.
"It's not painful when I'm in a warm place. My body moves," he said.


"Let's live in a warm place in the winter."


Our goal was a lifestyle where we could go back and forth between a warm country and Japan.

================Four years ago, when I told this story in front of someone, I was laughed at.
"Work is something you do steadily by bowing your head in sales."
"Online stuff, that kind of thing, is naive."

They said.
Certainly, there was that way of doing things too.
They were someone who had achieved results in sales in that era.
But, really, can my work be obtained through sales?
My area of expertise had absolutely no needs in the countryside, and I also had the experience of being "pitifully beaten down on price."
"Oh, my experience has become that cheap."
Sadness and a sense of humiliation.
The loneliness of not being understood.

Friends often said to me, "Why didn't you just come to Tokyo?"
"Why don't you join a foreign company?"

But I was married, and I didn't have the courage to live away from my family.
My top priority was my family and the comfort of my living space.



To find people and places that would "buy what I can do at a high price" and "understand its value," I had no choice but to do marketing "online."

Looking back, I think.
I'm really glad it wasn't a "blessed environment."
That's why I thought.

If I had been in a blessed environment, the immature me might have gotten carried away and become arrogant.
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Six years of trial and error.

I have created a lifestyle where I can go back and forth between overseas and Japan and work with just a PC.I am often told that I could do it because it was me, but that is not the case at all.

"I am an ordinary person."

It took time to admit this.
But when I went to business school, I understood well.In this field, I was truly an average person.

There were amazing people everywhere.

There were plenty of people who could do what I had been doing.
"What on earth should I do?"
The days of feeling depressed continued.
When I get to my age, my classmates get promoted.
Everyone is amazing.
I understand well the feeling of Takuboku Ishikawa, who said, "All my friends look great."
What I have been thinking about, in other words, was

"Self-branding."

I don't seem like I could become a breakout YouTuber...
Glittery entrepreneurial women... I'm not interested in that to begin with.
Cross-industry parties... I can't do that because I'm in the countryside.Walking around doing sales... I don't have the connections.

Becoming a manager in an organization... I can't manage people.
I am often mistaken, but I am not someone who wants to stand out.
I am a literary girl who wants to read books alone at Doutor.

I was lacking everything.
Oh, what should I do?
"I just want to connect with a small number of people who understand my value and connect it to work."

Six and a half years of groping.
Now, it has become possible to "work online and fully remotely."

It would have been absolutely impossible just by getting qualifications.
I wonder how many tens of thousands of coaches there are.
I wonder how many millions of people are good at English.

Therefore, I thoroughly thought about
"How to get myself understood" and "What I can provide that will make people happy."
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Six years later, I started being asked by people in various professions.

"What did you do?"
"I have nothing."
Recently, I am asked by people in solid professions.
Housewives, certified public accountants, English teachers, school teachers, pharmaceutical company employees, bank employees, university professors.

Among them, there were doctors.
Among them, there were opera singers (vocalists).
I see, everyone was worried.

["Self-branding" is necessary.]
I didn't even realize that what I was doing was "self-branding."

There was such a corner at a bookstore, and I thought, "Ah... maybe this is it?"My own branding is a natural field for entertainers, writers, YouTubers, and entrepreneurs.
When I talk to friends at foreign companies, the topic of "how to build your career and how to show it" feels natural.
But, "ordinary people" don't know this at all.
At least, when I was working at a Japanese company, I thought it wasn't necessary.
To begin with, I didn't know that "it was necessary for me."
But, even for ordinary people, and for people like the old me,


in this era where changes are great, self-branding was necessary.

It's not about becoming an "amazing person."
It's not about being glittery or exaggerating.
Please be assured.

"What kind of person are you known as?"


The more I analyzed myself, the more I realized I was ordinary.
But the point is that there is treasure in what I thought was "ordinary" or "natural."

Everyone has it.
It is a fun task of digging up sleeping treasures that people say, "That has value."
It was the work of polishing a rough diamond.

Even for ordinary people, self-branding becomes necessary.

It was not about becoming an amazing person, but about verbalizing that person's value. It was a task of giving light and power to people.

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