Reflections on reading "Is Purpose-Driven Management Just Superficial?"

Hello, this is Kaagu!

This magazine is a series where I read notes that catch my interest and write my own impressions of them.
I write this with gratitude to the authors for writing such wonderful articles.

The article I read this time is
"Is Purpose-Driven Management Just Superficial?"
by Shunsuke Takemura.

The first thing I thought after reading it was, "Business jargon really does have its meaning expanded like a game of telephone."

The term "purpose-driven management" is the same.

"Management with a purpose" is something that should naturally be obvious even without putting it into words.
The fact that it has to be explicitly stated is a reflection of the realization that
"means were prioritized while the philosophy was left behind."

This sentence by Mr. Takemura tells the story.

Management philosophy should naturally be ingrained within a company.
Well, maybe "naturally" is saying too much.

If asked how many employees are actually conscious of their company's management philosophy while working, I think the number would surely be small.

But that is just because the management team, starting with the CEO, is neglecting to share the philosophy throughout the company, and it is certainly not a "selling point."

The fact that it is being touted like a "trendy word" is actually somewhat nonsensical.

In the business world, such terms are often interpreted broadly, or
the claim that "we're doing it too!" takes on a life of its own.
As a result, no one can explain the original meaning... that happens often.

That is why I am grateful for articles like this that bring us back to the idea that "the essence is here."
Moreover, what is amazing about Mr. Takemura is that he redefines it in "words that anyone can understand."

His proposal of "CEO-voice management" was also impressive.
Speaking with one's "personal, raw voice" carries more persuasive power than any trendy term.

I think that the larger a company becomes, the wider the base of employees grows, often extending to part-time workers.
To share a philosophy that includes everyone, it is required to be able to explain it in words that anyone can understand, not in trendy "buzzwords"—even someone as slow as me can understand that. No, it is precisely because I am slow that I understand it.

It made me want to cherish such "warm words" in my own SNS posts and work.

Speak to the essence, not the trend.
To do that, don't "polish" your words, but "convey them honestly."
Shunsuke Takemura's article was content that taught me just that.

Shunsuke Takemura, thank you for the wonderful article!

Thank you for reading.
Next time, I might be the one reading your article.