What is Recraft? A Thorough Guide to the Top-Rated AI Image Generator! [Commercial Use OK]

Basics and Applications of Recraft AI Image Generator: The Latest Tool to Enhance Corporate Design

Many corporate managers and marketing professionals face challenges like 'we don't have an in-house designer,' 'we want to reduce outsourcing costs,' or 'we want to create professional-grade designs ourselves.'

With the evolution of AI image generation, we have entered an era where high-quality images and graphics can be created without specialized design knowledge. In particular, 'Recraft' ranked first in the 2024 AI image generation quality rankings, demonstrating performance that surpasses famous models such as Midjourney, DALL-E, and Google Imagen 3.

In this article, we will provide information that can be immediately applied in business settings, from basic information about Recraft to practical usage methods.

Introduction to the Video

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Operating procedures and visual effects that are difficult to convey through text alone are clear at a glance in the video. If you want to check the actual feel and detailed operation methods, please take a look.

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Article Table of Contents

1. What is Recraft: Basic Information and Main Features

2. How to Use Recraft: From Registration to Basic Operations

3. Case Studies in Business Scenes

4. Points to Note about Recraft and Comparison with Other Services

5. Summary: Changing Design Workflows with AI Image Generation Tools

1. What is Recraft: Basic Information and Main Features

Basic Information

• Developer: Founded in 2022, a London-based AI startup

• Concept: Anyone can create professional-level graphic designs without design knowledge

• Latest Version: Recraft V3 (Announced October 2024)

Performance and Quality

Recraft has achieved 1st place on the Hugging Face leaderboard for evaluating AI image generation quality, possessing industry-leading performance.

AI Image Generation Tool Ranking: Recraft V3 1st, Google Imagen 3 2nd-4th, Midjourney around 5th, DALL-E X1 around 6th

In particular, the depiction of details that AI often struggles with, such as human faces, hands, and feet, is natural and accurate, producing results superior to other AI tools.

Main Functions and Features

1. Diverse Image Generation Capabilities

   • Generate various visuals such as commercial images, advertising models, and product images

   • Supports Japanese prompts, allowing for instructions exactly as intended

2. Excellent Control of Design Elements

   • Precise positioning and sizing of text and elements

   • Combination of multiple objects and text

3. Comprehensive editing features

   • Cropping, brightness adjustment

   • AI eraser (naturally remove unwanted parts)

   • Background change/removal

   • Combining multiple images

4. 24 preset styles

   • Apply various styles such as photo, illustration, painting, and 3D with one click

   • Change image style after generation (e.g., change from photo to Picasso style)

5. Commercial use allowed(Paid plans)

   • Can be used for a wide range of purposes such as logos, banners, and presentation materials

2. How to use Recraft: From registration to basic operations

How to register

1. Search for "Recraft" and access the official website

2. Click "Get Recraft Free" in the top right

3. Sign up using your Google, Discord, or Apple account, or via email address

4. Answer a simple questionnaire (purpose of use, occupation, etc.)

5. Select a free or paid plan on the plan selection screen

Basic Operations and Interface

Dashboard

• Left menu: Projects (list of projects), Community

• Create new: Click the "+" button or "Create New Project"

Basic Steps for Image Generation

1. Canvas preparation

   • Select "Image" to move to the generation screen

2. Style Selection

   • Click the panda-like icon on the left

   • Select a style that matches your purpose

     • Portrait: Portrait, photorealistic

     • Design: Graphic design, logo, icon

     • Illustration: Anime style, drawing style

3. Color Settings

   • Select image colors (multiple colors can be specified)

4. Prompt Input

   • Enter the image you want to generate in the central input field in Japanese

   • Example: "Create an image of a girl who looks like she could be a Disney character"

5. Negative Prompt(Optional)

   • Specify elements you do not want to include in the generated image

6. Aspect Ratio Settings

   • Select according to your needs, such as 1:1 (square) or 16:9 (widescreen)

7. Generation Execution and Adjustment

   • Click the "Recraft" button (black button) to generate

   • Change colors or styles as needed and regenerate

Advanced Features (Editing on Canvas)

1. Arranging and adjusting multiple images

   • Place multiple images on the canvas

   • Adjust position and size by dragging

2. Merging images

   • Select multiple images and combine them with "Merge Objects"

3. Background removal (Remove BG)

   • Select an object and make the background transparent with "Remove BG"

4. AI Eraser

   • Select the "Eraser" tool and adjust the brush size

   • Paint over the area you want to erase and click "Erase Area"

5. Change BG

   • Select an object and click "Change BG"

   • Enter a prompt for the new background (e.g., "forest")

6. Export

   • Click the "Export" button in the top right

   • Save in formats such as PNG, JPEG, or SVG

3. Use Cases in Business Scenes

1. Logo and Banner Production

Benefits: Create various logo drafts in a short time without hiring a designer

Practical Steps:

1. Select a logo style (e.g., typographic logo)

2. Specify brand colors

3. Provide an overview in the prompt (e.g., "Create a corporate logo")

4. Specify text to include if necessary (e.g., [Lin AI])

5. Generate multiple patterns and select the best design

Application Examples: Corporate logos, website banners, app icons, etc.

2. Illustration and Concept Art Creation

Benefits: Create original visual content without an illustrator

Practical Examples:

• Original illustrations for social media posts

• Visualizing product concepts

• Image assets for presentation materials

Advanced technique: By increasing the level of detail in your prompt, you can obtain images that are closer to your intent.

• Basic: "20-year-old female band member"

• Detailed: "20-year-old female band member wearing a Uniqlo T-shirt, looking angry and trashing her room"

3. Creating Mockups

Concept: Combining the "receiving" object where the image is placed with the design image that is "being placed"

Use cases:

1. Original merchandise design

   • Image of an image printed on a mug

   • Visual of a design placed on a T-shirt

2. Product presentation

   • Package design mockup

   • Store display simulation

Practical steps:

1. Generate a base object (e.g., "white T-shirt") using the mockup tool

2. Generate a separate design image (e.g., "farm work scene")

3. Drag and drop the design image onto the T-shirt

4. Adjust position and size

5. Change the background as needed (e.g., "shopping mall")

4. Pattern Design and Asset Creation

Pros: Excels at creating assets like textures and patterns

Use cases:

• Wrapping paper patterns for package design

• Background textures for websites

• Surface designs for products

4. Points to Note about Recraft and Comparison with Other Services

Points regarding commercial use

Plan | Commercial Use | Public Settings | Main Points | Free Plan Not allowed (or difficult) | Public | All generated items are published to the community | Paid Plan Allowed | Private settings possible | Copyright belongs to the user

Important: Even if you change an image created on the free plan to a paid plan later, commercial use of that image is not allowed. If commercial use is intended, you must generate it on a paid plan from the start.

Comparison with competing services

Features/Characteristics | Recraft | Midjourney | Stable Diffusion | Platform | Web | Discord/Web | Local/Cloud | Free Plan | Available (approx. 50/day) | None | Environment setup required | Paid Plan Pricing | From $12/month (1000 images) | From $10/month | Pay-as-you-go/Free | Image Quality | Very High Quality | High Quality | Depends on model | Editing Features | Very Comprehensive | Limited | Separate tool required | Japanese Support | Stable | English recommended | Depends on model | Learning Curve | Low | Medium | High

Other points to note

1. Publication of generated items (Free Plan):

   • Since generated items are made public on the free plan, it is unsuitable for generating images containing confidential information

2. Prohibited prompts:

   • Generating illegal or harmful content is a violation of the Terms of Service

3. Internet Connection:

   • A constant connection is required as it is cloud-based

4. Check Terms of Service:

   • It is important to check the latest terms of service, especially for commercial use

5. Conclusion: Transforming Design Workflows with AI Image Generation Tools

Recraft can be considered an excellent AI image generation tool, particularly for the following points:

1. High Generation Quality: With performance ranked No. 1 on the leaderboard, it generates beautiful images down to the smallest detail

2. Intuitive Operability: Can be operated easily even without design knowledge

3. Comprehensive Editing Features: Image editing such as AI eraser and background changes can be performed consistently

4. Japanese Language Support: Stable results even with Japanese prompts

5. Flexibility for Business Use: Supports various applications such as logos, banners, illustrations, and mockups

In corporate design work, Recraft has the potential to bring about the following transformations:

• Reduction in Production Costs: Enables in-house design production without outsourcing

• Shortening of Production Time: High-quality images can be generated in seconds

• Design Diversification: Allows for the consideration of numerous variations in a short amount of time

• Empowering Non-Designers: Enables the creation of high-quality visual materials without specialized knowledge

While AI image generation tools do not completely replace designers, they are powerful tools that streamline many daily design tasks and support creative work. Why not consider using Recraft to enhance the quality of visual communication in your business?

[11 Major Benefits for Using ChatGPT & Copilot] are currently being given away when you register on our official LINE account↓↓↓

We are currently distributing the following 11 gifts exclusively to LINE subscribers!

From beginners to advanced users, by utilizing these benefits, you can learn how to introduce and master ChatGPT and Copilot efficiently and practically📖

1: 10 ChatGPT Prompt Enhancement Phrases That 90% of People Don't Know
2: 10 ChatGPT Super Introductory Guides
3: 5 Techniques for Creating "Smart Questions" with ChatGPT
4: 10 Amazing Ways to Use Copilot for Beginners
5: How to Streamline Corporate Tasks with Copilot
6: Super Simple Steps to Make Excel Work Easier Using Copilot
7: ChatGPT Prompt Optimization Checklist to Double Your Questioning Ability
8: 97 Generative AI Corporate Case Studies to Understand AI Utilization in Business
9: Generative AI Corporate Implementation Roadmap for Organizational Integration
10: 5 Major Skills Humans Need in the Generative AI Era
11: 30 Truly Useful ChatGPT One-Liners

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