[2025 Latest] Grow Even as a Beginner! A Complete Guide to the Instagram Algorithm & Tips for Posting

Introduction

Hello, we are the Ayuhiro sisters, your SNS supporters.

In this post, we will explain the latest Instagram operation points that have changed significantly in 2025, in a way that is easy for beginners to understand, gentle, yet thorough.

If you are feeling frustrated like this, this content will definitely provide you with some hints.

How Instagram has changed in 2025!

☑️ The 3 things Instagram values most right now

Based on what Instagram's head of operations, Adam Mosseri, has said, here are three policies that are particularly emphasized in 2025.

1. Your unique "original posts" are valued the most

On Instagram today, posts that rely solely on templates and trends are becoming harder to grow.

This is because there are too many similar videos and images, making it difficult for viewers to feel any novelty or value.

Adam also stated clearly that "the person who created it first should get the value."
Instagram's AI analyzes the structure, audio, and text of posts to carefully determine whether they are "original."

＼Tips for being recognized as original／

• Even with trending audio, add your own voice narration

• Use your own words for subtitles and captions

• Explanatory and tutorial-style posts tend to get more reach

• Even for AI-generated content, the key is to add your own intent and personal touch

2. Even with few followers, there is still a chance!

"You won't get seen if you have few followers" is a thing of the past.

Now, "save rate," "share rate," and "initial reaction (immediate engagement after posting)" are more important than follower count.

Adam has also stated, "We are aiming for a diverse ecosystem that does not rely on a small number of influencers."

\ Tips that are easy for beginners to adopt /

• Simple hacks you can do in 3 steps, and posts you'll want to look back on later

• Content that is easy to share and makes people think, "I want to tell someone about this!"

• Tease your post on Stories before publishing → Boost your initial engagement!

We have entered an era where you can compete based on the "value of the post itself."

3. The trick to trending posts is to add "background and context"

Instagram values the "background of the post" and the "intent behind the message" more than TikTok does.

"Why did you share this post now?" "What topic is it connected to?"

Clearly conveying these "reasons for posting" and the "thoughts you want to share" is the key to reaching the algorithm.

\ Points for posts that convey context /

• Focus on one theme per post (it's easier for AI to understand)

• Write the reason or background in the caption (the meaning of talking about this now)

• Summarizing in a list format also increases the save rate

• Ask "What do you think?" in the comments section to encourage reactions

Summary: Now is the era when "your uniqueness" becomes your strength

In 2025, Instagram is an era where "post content" is valued more than "follower count."

Conveying your experiences and thoughts in your own words will be the catalyst that reaches someone's heart.

Don't hesitate by thinking "I'm not good enough..."—try taking the first step with "your own voice."

We are in an era where both AI and Instagram support your "uniqueness."

Finally

The Instagram algorithm evolves daily, but the most important thing is simple.

Convey things in "your own words" rather than "imitating someone else."

That alone is enough for Instagram to respond properly.

If you are feeling a bit lost or don't know where to start, please feel free to consult with us on LINE at any time.

May your voice become a source of strength for someone else—

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