[Held on 2/18] "New Trends in 'Related Population' Created by Work-Style DX: The Form of 'Regional Co-Creation' Where Companies and Regions Connect as Equals" Marubeni x JTA Regional Co-Creation Workshop
Regional revitalization enters the 'co-creation' phase
From 'regional revitalization' to 'regional co-creation,' where companies and regions create value together. Implementing 'work-style DX' that is not bound by time or place is essential for creating a 'related population' that connects urban areas with local regions.
In this workshop, Marubeni and the Japan Telework Association (JTA) have teamed up to present the forefront of 'regional co-creation' together with specialists from various fields. Starting with a report on the history of the related population and the latest projects by JTA, the workshop will bring together the wisdom of satellite office implementation from Zoho Japan and the know-how of location data utilization from Data Insight. By combining the power of IT, data, and location, we will outline the shape of sustainable regional business for the future.
The venue is 'Oasis,' the co-creation lounge at Marubeni's headquarters, which overlooks the Imperial Palace. Why not experience the next-generation co-creation platform while feeling the real energy?
What you will gain from this workshop
Ways of thinking to connect the related population to 'business'
Real-world examples of implementing work-style DX in regions
Tips for utilizing satellite offices and location data
How to design a co-creation platform that connects companies and regions
Rather than just theory, you will take home
insights from projects that are actually in motion.
Event Overview
Date and Time: February 18, 2026 (Wed) 16:00–17:30
(Doors open at 15:30)Venue:
Marubeni Headquarters 4th Floor
Communication Lounge Oasis 'Caravan Area'
https://www.marubeni.com/jp/conference-room/Format: In-person / Online
Capacity: First 20 people for in-person + online participants
Participation Fee: Free (Pre-registration required)
Event Flyer
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▶ Participation Application Form
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*Registration will close once capacity is reached.
Program
Opening / The Genealogy and Future of 'Regional Co-Creation' Spun by Work-Style DX: From the History of the Related Population to the Challenge of the Hachijojima Revitalization Project
While introducing the trajectory of regional co-creation that JTA has walked, we will report on the front lines of the Hachijojima Revitalization Project, into which we are currently pouring our heart and soul. We will share the reality of next-generation related population creation and co-creation, launched together with student ventures using 'work-style DX' as a weapon.
Joined NTT in 1996 and transferred to Docomo in 2002. For 25 years, he has consistently worked in corporate sales, project management, marketplace launch, and marketing, focusing on creating B2B mobile innovation.
After being in charge of launching the sustainability-related business "Cabonew" at Docomo Corporate Planning from 2021, he was seconded to the Ministry of the Environment in May 2023, where he promoted the development of social implementation-type projects for "Deco-katsu," a national movement to create a new, affluent lifestyle that leads to decarbonization.
In his current position since July 2025. He promotes "Work-Style DX" as an initiative to enhance work engagement and ease of working by effectively utilizing time and location through DX.
Implementation of Zoho's Regional Satellite Offices and Work Styles
Based on initiatives at a satellite office utilizing a renovated traditional house in Kawanehon Town, Shizuoka Prefecture, this session will introduce IT utilization and work-style design that prevents fragmentation in business management, communication, and information sharing, enabling work in regional areas that is on par with urban areas.
Through real-world experience that goes beyond merely setting up satellite offices to addressing regional issues such as building relationships with local communities and utilizing vacant houses, this session will concretely demonstrate the value that "working in regional areas" brings to companies in terms of talent acquisition, organizational sustainability, and building trust with the region.
After being involved in the development of network management systems at a domestic IT vendor, he has been involved with Zoho Japan since its early days in 2001. He led the domestic rollout of Zoho's cloud services and the IT operations management software "ManageEngine," supporting the establishment and expansion of the business foundation in the Japanese market. Currently, as Executive Vice President, he focuses on sales and business strategy, working to maximize growth and customer value in the Japanese market.
The Reality of the "Relationship Population" Visualized by Location Data
Recommended by LBMA Japan. As a professional who deciphers human flow using AI and data analysis, he speaks at seminars several times a month. In this workshop, based on the latest insights, he will present sharp ideas to accelerate regional co-creation, including how to visualize the relationship population and elevate it into business.
Joined IBM Japan as a consultant upon graduation.
Handles a wide range of projects, primarily global, from corporate strategy formulation to large-scale system development.
Subsequently, co-founded Data Insight. Possesses strengths in end-to-end problem solving that transcends the boundaries between management and IT.
In his current role, he is responsible for designing the entire system, translating business requirements into advanced AI models to achieve both prediction accuracy and practicality.
A professional in building AI solutions that structure complex business issues and create future value from data.
Cross-Talk: "How to Design a Regional Co-Creation Platform: Sustainable Regional Business Connected by Data and Tools"
We will welcome special guest Iwaichi Miyazaki, a local key person for the Hachijojima Revitalization Project (Chairman, NPO Hachijojima Industry Promotion Association) and hold a cross-talk session with the speakers.
Moderator: Yukihiro Nakamura, JTA
Networking and Free Exchange (Light refreshments provided)
Inquiries
Japan Telework Association
Contact: Murooka / Nakamura
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