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Summary of the Latest International Travel Trends in 2025

✈️ Smart Ways to Enjoy Travel Abroad Despite Yen Depreciation

① Introduction: Recovering Overseas Travel Market

In 2025, Japanese demand for overseas travel is approaching pre-COVID levels, showing a clear recovery trend.

  • JTB survey: Summer vacation overseas travelers increased by 20% year-on-year to approximately 2.44 million.

  • Travel cost: Around ¥289,000 per person

  • Total spending: Approximately ¥705.2 billion

Although prices are rising and the yen is weaker, with the right information and planning, international travel can still be enjoyable.


② Latest Travel Trends

  • Long-distance destinations: Interest in Honolulu, Paris, Los Angeles, and Orange County is increasing.

  • Hidden spots: Australian travelers avoid crowds, favoring regional cities like Kanazawa, Takayama, and Nagano. Japanese travelers also increasingly seek "off-the-beaten-path" destinations.

  • Hotels and experiences combined: Luxury hotels now offer wellness programs and cultural experiences alongside accommodation.

  • Themed travel: Travelers prioritize learning and experiences, such as literature, culinary tours, and women's history, beyond sightseeing.


③ Cost Considerations

Flight and accommodation trends

  • Due to the weaker yen and rising prices, costs have increased compared to last year.

  • In some cases, overseas trips can be more cost-effective than domestic travel.

Money-saving tips

  • Book flights 2–3 months in advance for the best fares.

  • Use LCCs like ZIPAIR or Peach.

  • Purchase eSIMs beforehand for cheaper connectivity.

  • Stay in Airbnb or mid-range hotels for better cost-performance.


④ Safety and Convenience

  • Entry rules: Many countries have relaxed regulations, but electronic visas or pre-registration may still be required.

  • Travel insurance: Enhanced coverage for infectious diseases and cancellations is now available.

  • Government resources: Japan’s Ministry of Foreign Affairs "Tabi-Regi" service provides safety info and emergency registration.


⑤ Country Spotlights

  • South Korea: Short-haul, LCC-friendly, perfect for weekend trips; popular for food, beauty, and music culture.

  • Hawaii (Honolulu): Dynamic packages offer cost savings; Maui and the Big Island are also popular.

  • Europe: Growing interest in regional cities; efficient travel via Eurail passes and mobile reservations.

  • Australia: Ideal for both natural and urban experiences; Cairns and Gold Coast are great for family trips.


⑥ Transportation Trends

  • Flights: Book 2–3 months ahead for best deals.

  • LCCs: ZIPAIR and Peach are increasingly popular.

  • Local transport:

    • Europe: Omio, Trainline

    • Asia: Grab, DiDi

    • USA: Uber, Lyft


⑦ Accommodation Trends

  • Luxury hotels: Focus on wellness and sustainability.

  • Airbnb / vacation rentals: Popular for long stays and family travel.

  • Mid-scale hotels: Stylish and affordable options like Moxy or citizenM.


⑧ Useful Travel Apps (2025 Edition)

  • Connectivity: Airalo, Ubigi (eSIMs)

  • Translation: Google Translate, DeepL

  • Transportation: Grab, Omio, Uber/Lyft

  • Accommodation & experiences: Booking.com, Klook, KKday

  • Safety: "Tabi-Regi" (MOFA), TripIt


⑨ Conclusion

In 2025, overseas travel is defined by:

  • Popular long-distance destinations

  • Hidden, crowd-free spots

  • Experience-focused trips

  • Safety-conscious planning

  • Smart cost management

Using LCCs, eSIMs, and helpful apps, travelers can save money while staying safe.

By aiming for slightly farther destinations, educational experiences, and personalized stays, you can maximize your travel satisfaction.

✈️ Which country will you choose for your next international trip?

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