Case Study 008 | Ms. H | A Report on My Thought Process During a Personal Design Analysis (Makeup Lesson Edition)
This note is not a "report on receiving a personal design analysis," but rather a "report on the thought process of the person conducting the analysis." It is a report from the consultant's perspective.
The eighth case study is Ms. H.
In these analysis notes, I refer to clients by alphabetical order (A, B, C, D, E) rather than their initials.
Since the process leading up to the personal design is also important, I will write about the personal color and skeletal analysis in chronological order as well.
This report focuses primarily on "makeup." It summarizes the process of how I connected the personal color and personal design results to her makeup.
■ Ms. H - First Impression

Ms. H's facial features resemble those of Mao Asada and Haru Kuroki.
She is a bright and sociable person, and her regional accent is absolutely adorable!
(About half of Iroyui's clients come from prefectures outside the Kanto region.)
I am from Hokkaido, and I love the various regional dialects and accents!
■ Ms. H - Personal Color Analysis

Ms. H is what you might call an "easy to read" type. Especially when changing fabrics from autumn to summer, her skin tone changes so dramatically it feels like a magic trick.
The diagnosis results are
1st Summer (Emphasis on cool, strong blue undertones.)
2nd Winter (Even here, a little bit of blue isn't enough.)

While Ms. H has such a clear characteristic of "choosing colors with a strong blue emphasis works well," what I felt was:
"You look good in clothes with strong blue undertones, but don't you feel that if a lipstick has too much blue, it looks too much like you're wearing heavy makeup and doesn't suit you as well?"
"That's exactly it! I'm not good at makeup, and the heavy makeup I wore for my coming-of-age ceremony really didn't suit me at all."
I thought as much. (PD foreshadowing)
When cool-toned people wear makeup that is too blue, it can sometimes look too heavy depending on the application. However, using warm-toned colors means the personal color effect won't be fully realized.
I felt that in the makeup lesson that followed, the challenge would be to balance the scale of "looking good in strong blue tones while not wanting to look like I'm wearing heavy makeup."
■ Ms. H - Skeletal Analysis

Because she has fair skin, at first glance, she appears to have a soft, fluffy skin texture (foreshadowing!), but when touched, there is actually muscle elasticity.
As I checked her neck, shoulders, décolletage, and shoulder blades, I determined she is a "Straight" type.
The torso area, from the waist to the hips, is...
Oh.
Unlike the body line typical of a Straight type, it is straight and flat. While it has an upper center of gravity, it lacks definition or a sense of richness.
And in the 12-category skeletal face analysis,
“Intellectual, Soft, Cute”
You possess these elements, so the so-called Straight “classy” route doesn't quite resonate.
By the way, looking at it from the perspective of Face Type Analysis (which I am also certified in),
“Very Fresh” (straightforward)
Looking at it comprehensively, the skeletal type is
“From The Straight to Slender Straight”
You are a Straight type, but formal and classy styles are hard to pull off. I felt that while an I-line silhouette should be the base, breaking the line slightly—in other words, a more casual approach—would be better (foreshadowing).
■ Lunch Break♪
Enjoying some fun small talk during lunch♪
*The content of our small talk does not affect the analysis results.
We had a fun chat about the work you do, which is similar to a job I used to have, as well as about the prefecture you live in, your hobbies, and more.
Since that hobby was quite different from the atmosphere Ms. H projects, and she consulted me saying, 'I want to cherish the goods related to my hobby, but at the same time, I'd like to start owning things that suit me,' I provided advice on what suits her later on. Let's cherish what we love!
Now then!
As for that advice!
What kind of items suit her!
It's time for the long-awaited Personal Design Analysis!!
■ Ms. H - Personal Design Analysis

In the Personal Design Analysis, after the explanation, I ask the client to name the two types they think are 'the most different' and 'the next most different' (depending on the case).
First, the type Ms. H thought was the most different is...
Ms. H: 'Romance! (with confidence)'
That's right!
You don't have the characteristics of Romance, and throughout our conversation so far, we have already talked a lot about how dressy materials (silk or satin) for a straight body type and a heavily made-up look are difficult for you to pull off, so let's rule out Romance.
Now, for the other one. The type you felt was different is...
Ms. H: "Fashionable! (She says this with full confidence, too!)"
That is correct!
I also felt that Romance and Fashionable were the types that would be ruled out first. They don't fit her features, and they would likely look excessive on Ms. H.
What remains are Natural, Grace, Feminine, and Cute.
From here on, I will start ruling them out.
In my mind, I had narrowed it down to two: "Natural" and "Boyish," but I felt I wanted to look at them carefully.
The candidates are as follows.
・Natural Grace
・Natural Feminine
・Cute Boyish
After trying different hairstyles and going through some trial and error, the next one to be ruled out was
"Cute".
What remains is either Natural Grace or Natural Feminine.
It wouldn't be bad to add Grace to a Natural base, but when we tried a Natural + Feminine coordinate, a soft atmosphere suddenly spread. It felt like a perfect fit.
Yes, Ms. H's personal design is
Main: Natural
Sub: Feminine
Natural-Feminine!


■ Ms. H - Mock Personal Shopping at the Salon

Assuming a personal shopping session at a select shop, I prepared accessories, clothing, and small items. While confirming the type, we delved deeper into what suits her. If something felt off, we explored the cause and reviewed the diagnosis. I provided concrete examples so she could choose items on her own when she leaves.
First, I tried on many accessories such as necklaces and earrings.
Rather than accessories that attach to the earlobe, dangling ones suited her better.
While I thought necklaces suited for the Natural type would look good, when I tried on ones for the Feminine type, they also looked great on her.
Since her skin texture looks soft and her features are also soft, bags and hats made of stiff materials looked out of place. A thin, soft linen stole blended well with her skin and features, and it suited her very well.
For skirts, a semi-flare cut is a better balance than a tight one.
Among the materials that suit a Straight body type, she looked better in soft cotton, linen, and slightly worn-in denim rather than shiny silk, satin, smooth leather, or crisp cotton.
After that, when I looked at the accessories and clothes she brought with her, I saw that she owned many items that contained elements suitable for a "Cool Summer Natural Feminine" type! I also gave a lecture on how to make use of a shirt that might have had some slightly challenging elements by changing how it is coordinated.
■ Ms. H - Makeup Lesson
by Face Analysis Personal Makeup

As I wrote at the beginning, this makeup lesson is the true highlight of this note.
Ms. H initially booked a course without a makeup lesson, but later requested to change to a course that included one, and looking back now, I am so glad she did. No matter how wonderful an outfit is, you can only wear it at its best with makeup that suits you. It allows you to maximize the effects of your personal design.
First, Ms. H's personal color is Summer (cool-toned, emphasizing blue), but makeup with strong blue tones can easily look too "made up" if you're not careful.
That would be fine if that were her type, but Ms. H is PD Natural Feminine with a Fresh face type. Her features are soft and understated, so a natural finish suits her best.
The cosmetics she brought were items she bought after having a diagnosis at another salon in the past. They were Summer colors, but there was little sign of use (they hadn't decreased at all!), and they were almost brand new.
Since she hadn't been able to use the cosmetics she had gone to the trouble of buying, I taught her how to use the ones that would work for her, and used salon cosmetics when there were better items available.

■ Base Makeup
Her skin was fair and beautiful, so we were able to cover minor dark circles with a beige primer that has a corrective effect, allowing us to go without foundation or concealer. For the base, we aimed for a natural look suited to her age and skin condition. The face powder she brought was a pink-toned one that matched well and was of good quality, so we used that.
■ Eyebrow Makeup
For Ms. H, the eyebrows are the biggest challenge.
Since her natural eyebrows are sparse and short on both sides, it is crucial to determine where, in what shape, and with what color to draw them so they look like real hair.
For the color, I selected a gray-toned shade close to her natural eyebrow color rather than a brown tone.
In Ms. H's case, a powder type seems to blend more naturally than a pencil (based on my experience and intuition).
First, I lightly drew a center line on the part with hair to define the eyebrow shape. I drew the tail of the eyebrow where there was no hair to add length. Then, I added length to the inner corner of the eyebrow as well.
The two of us were so moved, saying, 'We did it—the eyebrows are done!'
■ Lipstick
Lipstick was also a super challenge.
First, the lipstick she brought was a highly pigmented, cool-toned pink that she had been recommended during a previous consultation. While the color was correct for her personal color, it seemed a bit too strong for her natural feminine style.
So, the first one we tried was a soft rose shade. When applied, because Ms. H's natural lips have a bluish tint, it turned out more blue than expected. Even though cool tones suit her, it looked a bit too blue for lips.
Therefore, for the second one, we tried a beige lipstick with small blue-toned pearls. It was a neutral color, like a cool beige for a cool-toned skin type. This was a perfect fit! The color on the tissue was beige, but on her lips, it developed into just the right amount of cool-toned pink.

There are many people whose lipstick color does not show up exactly as it looks in the tube. One method is to apply a highly pigmented, opaque lipstick, but for those who look good in natural makeup, that doesn't suit them. It is better to use a sheer color to neutralize the natural lip color with the lipstick color to achieve the best result.
■ Eye Makeup
According to Ms. H's statement:
・Mascara didn't suit her.
・When she curls her eyelashes, her makeup looks too heavy.
And, as for the current situation:
・She brought an eyeliner, but she even forgot how to open the cap (twisting it replaces the cartridge, pulling it opens the cap)! It's obvious she doesn't use it often! That's fine, I'll teach you how to apply it as much as you need.
・The eyeshadow color is good in terms of personal color, but there seem to be even better colors. In terms of personal design, it might be a bit too heavy unless she's careful. (And there's no sign of it being used!)

Since it's certain that colors suitable for a blue base will bring out transparency for Ms. H, I first applied an Addiction 'white-based eyeshadow that glows with a bluish pink' to about half of her upper eyelid. This provides a subtle, base-like color, but it instantly brightens the eye area, making the whites of the eyes look clear and adding transparency.
Next, I used a single eyeshadow from KATE. I usually prepare department store cosmetics for makeup lessons to lift the mood, but I happened to spot this when I went to the drugstore the day before to buy Love Liner. I thought, 'This is a good color for creating shadows in a blue-base person's lower eyelid makeup!' and bought it, and the color was spot on right away.

I applied this to the crease and the lower eyelid.
I applied the first white eyeshadow to the inner corners of the eyes to lightly create tear bags. When the whites of the eyes look clear, the impression of the eyes stands out.
For Ms. H, these two eyeshadow colors are enough to create dimension and significantly enhance the impression of her eyes.
For the eyeliner, I used the one she brought because the color was good (please use it!). Ms. H has soft, stretchy eyelids, and her lash line tends to tuck inward, so applying the line a bit more firmly creates an effective eyeliner look.
Now, for the eyelash curler.
She mentioned she didn't usually use one because 'curling my lashes makes my makeup look too heavy,' but given the shape of her eyes, I thought using a curler would lift her eyelids and make her eyes look wider. When she tried it, her eyes did indeed look wider! I kept the mascara minimal to compensate for that.
It's natural, but it's become an eye makeup look that is subtly yet definitely enhanced!
■ Blush
The blush you brought with you was the perfect color.
Is it new?
No... has it been used slightly? ^^;
Natural-Feminine types and blush go well together.
You should definitely wear blush.
I applied the blush in the best position according to your facial analysis.
■ Highlighter, Shading
I think for many PD Natural types, it's better balanced not to use highlighter or shading, but for Ms. H, I applied it thinly.
The current trend is to make the mid-face look shorter, so the mainstream approach is not to apply highlighter on the bridge of the nose in a single line. However, since Ms. H's mid-face is already short, I prioritized the three-dimensional effect and the slimming effect on the nose bridge by using a single line, but kept it thin. I also applied it to the area that becomes the shadow between the eyebrows.
And then shading and nose shadow. I think those with cool, fair skin tones often feel uncomfortable with these. But when you apply nose shadow thinly and delicately using Ririmew's shading, it instantly gives your face just the right amount of definition and a clean look!
■ Makeup, Complete!!
It naturally and gently brings out the makeup effects!
"It's true that natural makeup is the hardest," said Ms. H.
I think it would have been difficult for you to arrive at the makeup process described above on your own, based solely on the information of being a "Cool Summer" and "PD Natural" type.
No matter what your type is, you cannot wear "clothes that suit you" stylishly without makeup.
To look wonderful, you need all three of these elements to work together:
・Makeup
・Hairstyle
・Fashion
Only when these three are combined can they be truly effective.
For those who can research cosmetic selection and application techniques on their own, doing it yourself is perfectly fine.
For those who lack that experience, find it difficult to maintain the motivation, lack confidence in their makeup techniques, or want to see their face at its absolute best, I highly recommend utilizing our makeup lessons.
I believe that is the best way to ensure you truly experience the results of the consultation.

As in this case, when you choose cosmetics according to your "personal color" but the colors look different on your skin, or the intensity of the pigment doesn't match your personal design,
"Huh? Why doesn't this look good on me? Is my personal color really correct?"
It is easy to end up thinking that.
When it comes to makeup, the "balance" between color, personal design, and facial features is what matters!
With that said, Ms. H already owned clothes that suited her. With makeup that suits her, she will be able to wear her outfits even more, more, and more stylishly from now on!
I believe her hobby of traveling for events and talking about fashion with her friends will become even more enjoyable.
Please make the most of these lifelong skills for many years to come.
Thank you, Ms. H, for kindly giving your consent to have this posted on note.

That concludes the eighth installment of revealing what goes on inside the mind of an image consultant.
I wonder what type of client I will have next. Stay tuned!
・I have obtained permission from the client to post this, and personal information will be withheld.
・Client names are not initials, but are assigned in alphabetical order (A, B, C, D, etc.).
・Information regarding diagnostic criteria and other proprietary rights cannot be written, so it will be omitted or withheld.
・I operate this alone and can only update when my schedule allows. Updates are not based on whether I feel like writing about a specific consultation (client), but are updated whimsically depending on my schedule.
・Since the theme is "what's inside my head," please excuse my rough language.
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