Eishiro Noro's note is now a book! "Side Hustles Are All About Self-PR" will be released on November 30th
An article written by Eishiro Noro on note will be published by President Inc. on Tuesday, November 30th, as "Side Hustles Are All About Self-PR: Success Strategies Practiced by 'Earners'." Noro, a strategic PR consultant and broadcast writer, has been sharing insights on note about "self-PR," which is essential for side hustle success. This book is a guide that explains tips for communicating information for side hustles.
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"Side Hustles Are All About Self-PR: Success Strategies Practiced by 'Earners'"
The secret to a successful side hustle is for you to gain "recognition," "favor," and "trust." A PR pro teaches you "how to sell yourself"!
Non-stop large-scale layoffs, a shaky pension system, the shocking "45-year-old retirement age"... "Side hustles" have become unavoidable in this "era of the collapse of lifetime employment."
The secret to success lies in "you yourself" gaining "recognition," "favor," and "trust."
Whether you are just starting a side hustle or are currently struggling to grow yours, use the "how to sell yourself" techniques taught by a PR pro as a weapon to survive in today's unpredictable society!
Author: Eishiro Noro
Born in Aichi Prefecture in 1967. After being active as a student entrepreneur while enrolled at Aichi Institute of Technology, he became a magazine editor. He began his career as a broadcast writer for "Tensai! Takeshi no Genki ga Deru Terebi!!" and has worked on numerous popular programs such as "The! Tetsuwan! DASH!!," "Tokumei Research 200X," "Kiseki Taiken! Unbelievable," and "Zoom In!! SUPER." At the age of 30, he transitioned to a strategic PR consultant after being invited by a major advertising agency. He demonstrated unique skills, such as applying know-how for making TV programs hits to corporate PR. To date, he has contracted with over 150 companies, including major advertising agencies. His fields are diverse, ranging from automobile companies, home appliance manufacturers, restaurant chains, and beverage manufacturers to cram schools and finance.
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Comment from the author, Eishiro Noro
For the past few years, I haven't really written books from scratch. This is because I've increasingly had the content I post daily on note, Facebook, and other platforms turned into books. This book is one of those.
To me, the image of note is close to Apple. Apple is a tool for creative expression, not a business machine. note is also not just a diary tool, but a tool for expressing creative things. And both are cool.
If you want to enhance your own brand, I highly recommend trying to post something.
Book Information

Title: Side Hustles Are All About Self-PR: Success Strategies Practiced by 'Earners'
Author: Eishiro Noro
Publisher: President Inc.
List Price: 1,650 yen
ISBN-10: 4833440334
ISBN-13: 978-4833440332
Format: Shiroku-ban
Pages: 256 pages
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