Cosplaying as a Business Owner

Perhaps, maybe it's just me.
Lately, aren't there a lot of self-proclaimed business owners?
Is it just me who feels this sense of discomfort?
Am I the only one?

When the bubble era ended, back when I was around 20 or a little younger, it was very similar to today, and there were many suspicious people who called themselves business owners.

The "I want to be a successful person boom."
I wonder what that was all about.
After the bubble burst, even though the actual economy was bad,
there were many guys who insisted the bubble would never end,
and although it was heading toward an end, the economy was still better than it is now.
And self-help and success books became incredibly popular.
Maybe it was because everyone was anxious.
The number of people pretending to be successful also increased.
I feel like this vibe is similar to the present.

The economy isn't good, and salaries aren't rising much.
But when you open social media,
* AI CEOs

* Consultants
* Entrepreneurs
* Producers
* Marketers
are popping up in massive numbers.

"Why do people want to be business owners?"

I've always found it strange.
I feel like there are more people who look like business owners when the economy is bad than when it's good.
Yes, I feel like there are more of them again lately.

Of course, there are real business owners too.
But I can't help but feel,

"Are you cosplaying as a business owner?"
Of course, it might just be my imagination.


I'm not an economist, just an ordinary middle-aged guy.

It's not that I "dislike business owners."
People I respect close to me are business owners,
and even if they haven't succeeded yet,
I love people who are seriously trying to do something.

So, the true nature of this discomfort might be
a state where the performance starts before the results.
For example,

* Having someone you admire and imitating them

* Failing
* Trial and error
* Growing little by little
I want to support people doing this when I see them.

Because there's humanity in it.
But,

* Winning strategy

* Resolution
* Assets
* Leverage
* Ecosystem
* Scheme
People who just use words like these,

and you think, "So, what did you actually do and create?"
What I'm not good with
might not be people who are working hard, but people who are acting like successful people.

People who are truly running a business are surprisingly low-key. And they are people who don't see hardship as hardship, but rather enjoy it in some way.
Instead of such gritty stories, they talk in the language of successful people.
I like people who imitate their ideals.

However, lately, I feel like more people are imitating "titles" rather than people.

They aren't aiming to be business owners, they are aiming to look like business owners.


The title comes before the substance, so rather than disgust, it's more like,

"Wait, isn't the order reversed?"


For example,

"I am doing these kinds of things"

I like that.


But,

"I am this kind of person"
when that comes first, I feel uncomfortable.

In other words,
it's natural to look like a business owner because you are one.
But if you start by trying to look like a business owner, I feel like something is reversed.

Also, what's interesting is that this isn't limited to business owners.
* People who look like thinkers
* People who look like investors


* People who look like creators

* People who look like influencers
It's common to all of them.
Humans want to see symbols before substance.
It's the opposite; I want to see the human first.

That's why when titles and performances are pushed to the front,

"So, what kind of person is this?"

is what I end up wondering.
I don't dislike people who admire business owners.

However, I feel a bit strange when I see people start acting like business owners before they even aim to be one.

And above all,


"A state where the performance starts before the results."

I saw something interesting on Threads.

It was someone publishing their own thought map analyzed by AI.
Strategist.

Innovator.
Producer.

Business owner.
A list of words that sound impressive.
Seeing that, I thought,
"Wow, that brings back memories..."

Because it was similar to my biggest dark history,

when I was seriously making a

"Class-by-class strongest fighter ranking" in my notebook (lol).
There was no basis for it. I had barely ever punched or been punched, but I was fantasizing.

Thinking about it now, it's strange.
Furthermore,
I felt the AI thought map was a bit similar.


If you start using it not to understand yourself,
but to "make yourself look the part,"


isn't it no different from the "chuunibyou" (middle-school syndrome) version of me writing in a notebook,
the strongest fighter ranking?
I've always been a bit bad with "people who look like X."
People who look like business owners.

People who look like intellectuals.
People who look like delinquents.


People who look like successful people.

"Please 'pose' (discard) the people who look like X."

I think I probably get itchy

when the performance starts before the results.

Although,

it's not very convincing coming from me, who was making a class-by-class strongest fighter ranking in middle school.

I don't know, though (lol).