Do not use words to control people.

The thing I am most careful about as a copywriter is
ensuring that know-how like "if you do this, people will easily move"
does not lead to the mindset that you can dominate or control people.

When people become good at using words,
some get a false sense of omnipotence, thinking
"I can control people with words."
Having done this job for 23 years, I have felt the terror of that deeply.

How terrifying it is to try to control others.

The purpose of copywriting is to convey value, not to make people do as you wish.

The purpose of communicating with words is

to convey the feelings within yourself
and the value that already exists
accurately to the other person,

and I believe you should never make it your goal to move others as you please.

You attract "people who don't act for themselves and rely on others" because you are writing manipulative text.

If you do things like claiming you can manipulate people with words or that if you write this way, people will move that way, "dependent people" will gather.

You assume this is how they are,
you incite them by saying they will be in trouble if they don't do this,
you assert that anyone can succeed if they just do this,
and you declare your know-how to be one-of-a-kind.

The people who are drawn to that
are either people who are feeling weak and seeking salvation (from anyone), or people who have given up on thinking for themselves and are dependent on others.

If you only appeal to ease by saying
"If you just do this, anyone can do it easily and immediately,"then

people who want instant success and hate not seeing immediate results,
in other words,only people who don't persistwill gather.

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