I cannot empathize with text that has too many emojis and emoticons.

I have been writing on Ameblo for 12 years. I moved to note a year ago.
It is easy to write on, and other people's articles are easy to read. I think one of the reasons is that there are overwhelmingly fewer emojis and emoticons.

I think the overuse of emojis, emoticons, and exclamation marks is fine for messages, chats, comments, and personal LINE messages. No, actually, it is better to have them.

Thank you.
Thank you!
Thank you😀

However, in blogs, newsletters, and online articles, having emojis and emoticons makes it harder to convey the message.
There are two reasons.

1. It looks cluttered and is hard to read. It is childish.
2. The reader cannot empathize.

The important one is 2.

Readers read by "projecting themselves" onto the writer's story.

Even if the text is written by a stranger, one can sometimes "empathize." What does "empathy" mean? I think it means,"feeling that you are the same, even though you haven't had the exact same experience."

Ah, I had something like that happen to me too.
I feel like I understand that sentiment.
Why does this person understand my feelings so well?
Is this person me?

To empathize means that the reader is "reading by projecting themselves onto the writer's story."

In Chapter 4 of "The Course on Writing Online Content That Keeps Selling," I wrote about the "5 Rules for Writing Text That Is Trusted for a Long Time."

5. Reduce direct expressions of emotion.

Sadly, readers have absolutely no interest in the writer's emotions. Even if you write "I was happy," "I was sad," or "It was very painful," they cannot empathize with the emotion itself.

Text that draws you in is text that pulls the reader into that world. Such text does not describe emotions, but rather scenes. While reading those scenes, readers feel things like, "(Although it's not exactly the same) I've had a similar experience," or "Ah, I want to be like that too."

To draw readers into your text, it is important to reduce direct words that express emotion as much as possible.Since emojis and emoticons convey emotions more directly than words that express emotion, it is better not to use them in your text.They are convenient for comments and messages, though.

If you have ever thought, "I want to write text that draws readers in"without relying on emojis or emoticons, and without using words that directly express emotions like "happy," "fun," "sad," "painful," or "interesting," then Chapter 4 of "The Course on Writing Web Copy That Keeps Selling" contains two specific methods for rewriting your work.

When you write without using emojis, emoticons, or direct expressions of emotion, you become able to write text that resonates even with people who don't know you at all, making them think, "That's me!" or "How do you understand my feelings so well?"

For example,

Email newsletter on creating work through words